Google Core Alog Update Alert! May 2022 — Jordan Koene // Previsible.io
- Part 1 Google Core Alog Update Alert! May 2022 — Jordan Koene // Previsible.io
Show Notes
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03:10May 2022 broad core updateOver the last two half months, Google has made changes to SERP features. They also recently started rolling out the first broad core algorithm update of 2022, which will take two weeks.
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04:40How the May 2022 broad core update will impact search rankingsWhile weve seen a lot of site link activity, these updates have only affected how results are displayed on the SERP. Core algorithm updates impact website ranking positions.
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06:35What the May 2022 broad core update will focus onThe update will focus on determining authority on your pages. Essentially, Google will be shifting the way in which it determines the authority signals for pages on websites.
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08:12Authority signals Google will evaluateGoogle will be looking at the number and quality of reviews being shown on your pages. So, aggregate pages must be up to date or risk being deemed less authoritative.
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09:58Aggregate pages and the May 2022 broad core updateGoogle will be evaluating what is authoritative on aggregate pages. As a result, rankings will be based on the availability of browse options they're providing consumers.
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12:35How the May 2022 broad core update differs from past core updatesSmaller updates preceding this core update should lead to less catastrophic outcomes. Google has offered more communication around the coming changes than previous updates.
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13:32Googles communication with the SEO communityGoogle announced that the update will impact the rank position of particular websites. However, no specifics were provided on what theyll be changing over the next two weeks.
Quotes
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"Google has already changed the way that the SERP renders experiences. And now theyre just tweaking positions for a few players in the remaining organic results." -Jordan Koene, CEO & Co-Founder, PreVisible
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"Oftentimes, core updates are where people freak out because this is kind of going to be a steady state in terms of rank position for a while." -Jordan Koene, CEO & Co-Founder, PreVisible
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"We've seen a lot of site link activity in the last month. These are updates, but they're not core to what shows up first vs second vs third. That's what will happen over the next two weeks." -Jordan Koene, CEO & Co-Founder, PreVisible
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"The majority of the May 2022 core update will focus on determining authority on your page. What is an important piece of data that makes this page more qualified than another page?" -Jordan Koene, CEO & Co-Founder, PreVisible
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"I'd be mindful of the number of reviews on your pages and the quality of the ones that you're surfacing on your page." -Jordan Koene, CEO & Co-Founder, PreVisible
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"If you're not updating what shows up on these aggregate pages, Google's going to deem them less authoritative." -Jordan Koene, CEO & Co-Founder, PreVisible
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"Googles going to be focused on cleaning up who gets to rank number one, based on the availability of the browse options they're providing consumers." -Jordan Koene, CEO & Co-Founder, PreVisible
Up Next:
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Part 1Google Core Alog Update Alert! May 2022 — Jordan Koene // Previsible.io
Jordan Koene, PreVisible CEO and Co-Founder, discusses Google algorithm updates. The early part of May saw copious amounts of volatility around search results and rankings. Then, on May 25th, 2022, Google announced the release of their May 2022 broad core update, and essentially confirmed the suspicions of the SEO community. Today, Jordan talks about Google's latest core algorithm update.
