Post algorithm update site evolution — Geoff Atkinson // Huckabuy
- Part 1Using structured data to qualify for enhanced search results — Geoff Atkinson // Huckabuy
- Part 2 Post algorithm update site evolution — Geoff Atkinson // Huckabuy
Show Notes
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02:24Keeping your site up to date after an algorithm updateLook at where Google is heading and what theyre prioritizing. Ultimately, its about observing the macro trends and getting directionally aligned to avoid a drop in ranking after an update.
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05:45Googles fight against fraudulent reviewsGoogle is constantly watching out for tricksters and fraudulent behaviors to make adjustments. The recent product reviews update changed how your product reviews rank in search results.
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08:46Staying ahead of Googles changing ranking factorsIts all about finding the balance in prioritization of SEO fundamentals and responding to smaller algorithm updates. Ultimately, you must prioritize activities that help your SEO channel.
Quotes
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"We root for algorithm updates because, directionally, if we're aligned, we're going to be the ones that go up, not the ones that get dropped down." -Geoff Atkinson, Founder & CEO, Huckabuy
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"Page speed has been a big priority in the last 12 months, and it's directionally correct. They're not going to all of a sudden say, we like slow sites now and lots of Javascripts." -Geoff Atkinson, Founder & CEO, Huckabuy
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"Like Twitter right now, and Elon Musk's fight against bots, Google is fighting the same thing.. Their motivation has been, how do we get rid of the tricksters and the fraudsters?" -Geoff Atkinson, Founder & CEO, Huckabuy
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"If you're trying to chase every little tiny update, when do you have time to build a robust backlink portfolio? Or when do you get time to do a huge project around structured data or page speed?" -Geoff Atkinson, Founder & CEO, Huckabuy
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"The days of trying to get a quick fix here or there are over. Google is picking up on those shortcuts much quicker than they used to. And getting rid of the black hat SEO folks pretty quickly." -Geoff Atkinson, Founder & CEO, Huckabuy
- Part 1Using structured data to qualify for enhanced search results — Geoff Atkinson // Huckabuy
- Part 2 Post algorithm update site evolution — Geoff Atkinson // Huckabuy
Up Next:
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Part 1Using structured data to qualify for enhanced search results — Geoff Atkinson // Huckabuy
Geoff Atkinson, Founder and CEO of Huckabuy, talks about structured data and how to deal with Google's algorithm. Zero-click search numbers continue to rise and Google shows no signs of stopping optimization for them. People want instant answers and optimizing your site to satisfy user search queries positions you for success in the world of zero-click searches. Today, Geoff discusses using structured data to qualify for enhanced search results.
Play Podcast -
Part 2Post algorithm update site evolution — Geoff Atkinson // Huckabuy
Geoff Atkinson, Founder and CEO of Huckabuy, talks about structured data and how to deal with Google's algorithm. Black hat and unethical SEO tactics will only fool Google’s algorithms for so long. Likewise, an SEO strategy focused on solely short term gains is bound to fall when one of Google’s many algorithm updates come knocking. Today, Geoff discusses post-algorithm update site evolution.
