Local SEO tactics for Google’s three pack — Brett Lane // SEO Outsourcing, Inc.

Brett Lane, CEO of SEO Outsourcing Inc., talks about mastering search algorithms. When it comes to mastering local SEO, it’s critical to demonstrate to Google that people who are close to your business are interested and interacting with your business. Ultimately, Google wants to show search results that will facilitate the best user experience, and to rank favorably in those results, there are specific actions that SEOs can engage in. Today, Brett discusses local SEO tactics for Google's 3-Pack.
About the speaker

Brett Lane

SEO Outsourcing, Inc.

- SEO Outsourcing, Inc.

Brett is CEO of SEO Outsourcing Inc.

Show Notes

  • 02:19
    Optimizing your strategy to master Google's 3
    Start with citations and link building to ensure you show up where consumers are looking and where your competitors are. Once youve reached that point, you can start to build on that strategy to outrank competitors.
  • 04:56
    Ways to outpace your competition
    Ensure that youve chosen the right category for your Google Business Profile. Google will also start to show your listings more than your competitors if theyre seeing more conversion rates for those listings.
  • 07:55
    Ranking local listings via reviews and ratings
    Its important to solicit reviews from customers within the first 24 hours of having an interaction with your business. Having more reviews than your competitors can majorly impact on rankings within the local 3-Pack.
  • 09:34
    Review volume vs velocity
    Both velocity and volume are important when it comes to customer reviews and ratings. Its best to have consistency in both in order for Google to showcase your business more in local search and maintain those listings over time.
  • 12:03
    Using geo
    Facebook ads can be created to target specific keywords users within a close proximity to the business. Those ads will drive users to your Google Business page and show an increased interest in the business based on users searching by zip code.
  • 15:41
    How Google understands that someone in a specific area is interested in your business
    When theyve clicked on your Facebook ad, theyll be directed to your Google Business Profile page. And, Google will start to see that the referring domains are coming from Facebook.
  • 16:20
    Black hat SEO strategies to drive local traffic
    You can pay people to use VPNs to show IP addresses close to your business are interacting with your business pages. People on micro job sites can also be paid to do specific actions from certain devices on your Google Business Profile pages.

Quotes

  • "Everybody knows about citations and link building, but it's one of those fundamental things that you have to do because you have to at least get to the level your competitors are." -Brett Lane, CEO, SEO Outsourcing Inc.

  • "If Google notices that there are people responding within a one to four mile radius to variations of your listings, they'll show your listings at a greater rate in comparison to everybody else." -Brett Lane, CEO, SEO Outsourcing Inc.

  • "We've looked at listings that were ranking within the top 15 listings in Google's local search. A difference between 10 to 20 reviews alone are making a major impact on rankings within that 3-Pack." -Brett Lane, CEO, SEO Outsourcing Inc.

  • "When you have the velocity, it gets you to the rankings faster. But, if you're not maintaining that current flow, the listings don't last as long over time." -Brett Lane, CEO, SEO Outsourcing Inc.

  • "By creating specific ads targeting all the keywords that you go after, you can drop users within a five to 15 mile radius of the business and drive them directly to your Google Business Profile page." -Brett Lane, CEO, SEO Outsourcing Inc.

About the speaker

Brett Lane

SEO Outsourcing, Inc.

- SEO Outsourcing, Inc.

Brett is CEO of SEO Outsourcing Inc.

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