The evolution of Featured Snippets — Mordy Oberstein // Wix
- Part 1Are Google results getting worse? — Mordy Oberstein // Wix
- Part 2Google MUM & the future of search — Mordy Oberstein // Wix
- Part 3 The evolution of Featured Snippets — Mordy Oberstein // Wix
Show Notes
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02:23How featured snippets have evolvedInitially, the featured snippet was Googles way of positioning your content as the authority and one true answer. Now, featured snippets showcase multiple URLs and there are a variety of answers within the featured snippet.
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04:04Googles use of multiple URLs in the featured snippetGoogle has recognized that people dont trust them that much anymore. In an effort not to be seen as the only source of the answer, theyve diversified the URLs with a variety of answers from the web.
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06:00Googles relationship with SEOsGoogle doesnt like SEOs who use manipulation to get their pages ranking or those who buy links. Instead, Google responds more positively to SEOs creating organic search strategies focused on user-first content and keyword opportunities.
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08:00SEO prioritizations as Google SERPs continue to evolveThe aim should be creating specific and nuanced content as Google provides users with more options to refine queries. Use Search Console to look at your impressions from featured snippets as theyre a challenge for rank trackers.
Quotes
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"Over the last couple of months, there's been around five or six significant tests where Google's throwing multiple URLs into the featured snippet." -Mordy Oberstein, Head of SEO Branding, Wix
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"I think Google's worried about what people think. So, theyve been trying to diversify the URLs in the featured snippets as opposed to positioning ourselves as the only source of the answer." -Mordy Oberstein, Head of SEO Branding, Wix
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"An SEO who is fixing a site, making it load faster so Google can save resources, I think Google likes that. SEO. I don't think Google likes the SEO who is buying a bunch of links." -Mordy Oberstein, Head of SEO Branding, Wix
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"I think we're going to get into an ecosystem where casting a wide net type of content is not going to rank as well or not going to rank as often." -Mordy Oberstein, Head of SEO Branding, Wix
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"It could be that one of the expandable tabs, or a multi featured snippet has your URL in it that you're not seeing in your rank tracker. But, your impressions will pick it up in the Search Console." -Mordy Oberstein, Head of SEO Branding, Wix
- Part 1Are Google results getting worse? — Mordy Oberstein // Wix
- Part 2Google MUM & the future of search — Mordy Oberstein // Wix
- Part 3 The evolution of Featured Snippets — Mordy Oberstein // Wix
Up Next:
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Part 1Are Google results getting worse? — Mordy Oberstein // Wix
Mordy Oberstein, Head of SEO Branding at Wix, talks about the evolution of Google search results. Google’s search results have come a long way since 2016, providing consumers with better results thanks to NLP and machine learning. But, before getting to the point, their algorithm incentivized content creators to create subpar content which fostered consumer mistrust that still lingers amidst massive improvements on Google’s end. Today, Mordy looks into whether Google results are getting worse.
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Part 2Google MUM & the future of search — Mordy Oberstein // Wix
Mordy Oberstein, Head of SEO Branding at Wix, talks about the evolution of Google search results. The average Google user has come to expect a SERP that looks nothing like the SERPs in the past. There’s an expectation that not only text links will be served, but videos, images, and other formats will be present, and this is only possible with MUM. Today, Mordy discusses Google MUM and the future of search results.
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Part 3The evolution of Featured Snippets — Mordy Oberstein // Wix
Mordy Oberstein, Head of SEO Branding at Wix, talks about the evolution of Google search results. In general, consumers do not seem to trust Google and other big technology firms as much as they used to. Google’s response to this public distrust has taken on many forms with the shift towards multiple URLs in featured snippets being just one of them. Today, Mordy discusses the evolution of featured snippets.
