How to capitalize on gaps in your market — Jason Jackson // Get Found

Jason Jackson, Co-Founder of Get Found, discusses SEO development and learning within the agency context. Becoming a good digital marketer and honing your SEO skills requires determination and a willingness to learn as much as possible. SEO is forever evolving and the key to advancing your SEO skills and starting your own agency is to always have a student mentality and use failure as a stepping stone toward success. Today, Jason talks about learning and development within the agency context.
About the speaker

Jason Jackson

Get Found

is a little camera shy

Jason is the Co-Founder of Get-Found

Show Notes

  • 01:23
    How Get Found got started
    Jason had initially worked at a marketing agency in the UK where he learned about SEO, PPC, and social media. Eventually, he moved into business development and started Get Found with his business partner Alex Davis.
  • 03:07
    How Jason learned core SEO skill sets on his own
    Using resources like Search Engine Journal, YouTube, and books, Jason learned SEO and sales on his own. After learning how to effectively manage his clients websites and Google ads, the first member of staff was onboarded and taught accordingly.
  • 05:21
    SEO development for better talent at the agency level
    There needs to be an understanding of how and why search engines work the way they do. Then, its about applying that understanding within the context of your industry.
  • 07:40
    Becoming a better SEO digital marketer across different categories
    The key is to always be open to learning new things. Its also important to take other SEOs strategies into consideration and learn from them while adding your spin to make it your own.
  • 09:49
    Using agency experience as a model for starting your own agency
    Most people who start their own agency get their start in an agency. And, its essential to use that experience to learn critical SEO skills and customer management skills.
  • 12:13
    The required mentality to become better skilled at SEO
    Be persistent and willing to learn from others, keep abreast of new trends, and apply a common sense approach to SEO. Talk to customers to find out what theyre looking for and be willing to admit when youre not able to do something.

Quotes

  • If you don't understand how a search engine works and why Google would want to connect the user to the query, you'll find it hard to get results or replicate those results with different clients." -Jason Jackson, Co-Founder, Get Found

  • "The more you talk to your customer, the more youll realize what they're really struggling with, what they're looking for, and the more youll find that it's not really that scary." -Jason Jackson, Co-Founder, Get Found

  • "Even though you might be Head of SEO and people may expect miracles from you to get things done, you know what's doable because the algorithm is out there. Google tells you what's out there." -Jason Jackson, Co-Founder, Get Found

  • "If something isn't doable or in your ability, don't be afraid to say, I don't know right now, but I will find out." -Jason Jackson, Co-Founder, Get Found

  • "Have a student mentality and don't be afraid to fail. With each failure, you'll only get better and better because you know it's going to produce better fruits and more resilience as well." -Jason Jackson, Co-Founder, Get Found

About the speaker

Jason Jackson

Get Found

is a little camera shy

Jason is the Co-Founder of Get-Found

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