SEO strategy vs. SEO tactics — Kevin Indig // Growth Advisor

Show Notes

• 01:53
  The difference between SEO strategy and SEO tactics

  SEO tactics are the steps or tasks to be completed in order to execute an SEO strategy. SEO strategy is the action plan comprising the aforementioned steps and focuses on the why.
• 03:44
  Starting with the SEO strategy vs SEO tactics

  Its best to take a top-down approach and start with the SEO strategy then move into the SEO tactics. In order to get stakeholder and executive buy-in, you must define what success is and help decision-makers understand the resources required to achieve your objectives.
• 06:37
  Characteristics of a strong SEO strategy

  A good SEO strategy defines success very clearly and speaks to the impact on the companys bottom line. A good SEO strategy also outlines challenges, risks, requirements, and priorities in terms of objectives.
• 09:18
  Using SEO roadmaps for buy

  The roadmap will outline your biggest priorities and an estimation of the time it will take to execute on those priorities based on stakeholder recommendations. Ideally, the roadmap helps to ensure that everyone involved in the SEO strategy is aligned.
• 12:41
  SEO strategy implementation

  The job of an SEO during implementation is really to state the requirements or outline what is needed to the rest of the team. Then, its about giving those teams the space to execute on those requirements which in turn drives their interest and helps with buy-in.
• 15:33
  Revising an SEO strategy

  Consumer behavior changes regularly so its best practice to look back at your SEO strategy every six months to make the necessary adjustments. Look at external and internal factors to decide if you need to change a strategy.
• 19:20
  Getting buy

  When strategies have to be revised, its best to provide reasons for those changes to stakeholders and executives. By helping them understand why changes need to be made, you make it easier for them to adjust and more alignment is created.