Social Media is the New Search Engine — Eric Ritter // Digital Neighbor
- Part 1 Social Media is the New Search Engine — Eric Ritter // Digital Neighbor
- Part 2Improving SEO with Personal Branding — Eric Ritter // Digital Neighbor
Show Notes
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02:23Social media platforms as search enginesMore people are using social media sites as search engines. Essentially, consumers are discovering products on sites like Instagram and Pinterest and completing purchases on social media sites.
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05:08How social media has impacted local SEOPeople, especially those in their 20s, when looking for local services want more visual searches. So, they are using social media platforms like Instagram and TikTok to find local restaurants, rather than traditional search engines.
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08:03Using social networks as an inbound marketing toolIn addition to creating content for blog posts and your website, your strategy should include creating content for social platforms. Create content for the platforms that are most relevant to your business goals.
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12:26Enhancing traditional SEO with social listening toolsSparkToro and similar tools go beyond what traditional keyword research will provide to SEOs. You can see how people are talking about different topics and use those insights to help your brand join those conversations.
Quotes
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"YouTube is the number two or three search engine out there, and it's amazing how people discover content and search for it on YouTube." -Eric Ritter, CEO, Digital Neighbor
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"More and more people are purchasing something directly after searching on a social network out there." -Eric Ritter, CEO, Digital Neighbor
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"People are going to social media and searching there. So, it's not just the discovery of products, it's becoming inbound marketing on social networks." -Eric Ritter, CEO, Digital Neighbor
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"We're all familiar with creating blog posts and content for the website. But, I'm a big believer that content strategy needs to include great content on social platforms as well." -Eric Ritter, CEO, Digital Neighbor
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"To me, hashtags are nothing but keywords with a pound symbol in front of them." -Eric Ritter, CEO, Digital Neighbor
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"Your website should still be your hub for everything. That's where you want to drive people. And there are a lot of different ways to do that through different social media channels and content." -Eric Ritter, CEO, Digital Neighbor
- Part 1 Social Media is the New Search Engine — Eric Ritter // Digital Neighbor
- Part 2Improving SEO with Personal Branding — Eric Ritter // Digital Neighbor
Up Next:
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Part 1Social Media is the New Search Engine — Eric Ritter // Digital Neighbor
Eric Ritter, CEO and Founder of Digital Neighbor, talks about social media, personal branding, and SEO. While your website still remains the hub you should be driving traffic to, your SEO content strategy must include content for social platforms. Consumers are not just using social media platforms for product discovery, they’re making purchases, looking up local restaurants, and using social media platforms as search engines. Today, Eric discusses whether social media is the new search engine.
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Part 2Improving SEO with Personal Branding — Eric Ritter // Digital Neighbor
Eric Ritter, CEO and Founder of Digital Neighbor, talks about social media, personal branding, and SEO. When you’re looking for ways to scale and grow your business, personal branding can increase your company’s credibility. If we can become subject matter experts outside of our companies and agencies, we can actually expand the market reach of our business’s offerings and grow the business. Today, Eric discusses improving SEO with personal branding.
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