Acquiring new SEO clients — Michael Ramirez // evisio LLC

Show Notes

• 02:26
  Michael Ramirezs background

  Michael Ramirez started his career as an SEO specialist at an agency, but the agency went out of business. Ramirez then started his own agency after being given the opportunity to take over some of the agency's SEO accounts.
• 04:16
  Acquiring new SEO clients

  A four-step process is recommended for acquiring new SEO. The process includes learning about trends, specializing in a specific area, choosing a vertical or industry to focus on, and evaluating suitable websites within that niche.
• 08:45
  Growing your client portfolio

  Its essential to understand your process and then define it on a client-to-client basis. In addition, its crucial to stay up to date with industry best practices.
• 11:23
  Retaining SEO clients

  The best way to retain clients is through transparency. Keep them in the loop and always let them know what you are doing to help them.
• 13:40
  Communicating SEO results to clients

  With SEO, its difficult to know which activities lead to a specific result. However, its crucial to advise clients on the tactics youre using throughout the process.
• 16:05
  How to identify the right SEO clients

  Start with a basic comparison of the client's website to competitors and develop a content strategy. On the technical side, try to identify any issues preventing the client's website from being indexed
• 18:18
  How Evisio was developed

  Ramirez developed a process for improving his clients' rankings through technical, on-page, and link-building strategies. Evisio automated the process, resulting in scalability and transparency to clients through task tracking and completion date reporting.
• 21:09
  Pitching to prospective SEO clients

  Its really about sharing the success of your initial clients and showing tangible results through growth numbers and testimonials. Relationships with developers and other people within the industry are also beneficial to acquiring new clients.