Optimizing for Humans vs Search Engines — Dmitrii Kustov // Regex SEO

Dmitrii Kustov, Managing Director at Regex SEO, looks into technical SEO. At its core, search engine optimization is about optimizing a website to rank well in search engine results and provide a good user experience. While many SEOs try to separate the two concepts, Google and other search engines will continue to highlight the websites that take a holistic approach to website design. Today, Dmitrii discusses optimizing for humans versus optimizing for search engines.
About the speaker

Dmitrii Kustov

Regex SEO

- Regex SEO

Dmitrii is Marketing Director and Founder at Regex SEO

Show Notes

  • 03:22
    The difference between optimizing for humans and optimizing for SEO
    When optimizing for SEO, the user experience isn't taken into consideration. However, Google and other search engines are rewarding great user experience websites rather than websites that have been built for search engines.
  • 07:06
    Optimizing your website for users and search engines
    Websites should be designed to be user-friendly, while also considering the requirements of search engines. In addition to improving page speed and using properly marked-up FAQs, heat maps and video recordings of user interactions can help to improve website rankings.
  • 12:08
    Optimizing your website for zero
    Google promotes websites in the zero-click search results, and a high percentage of people click on these results to learn more. It is important to optimize a website well in order to take advantage of this feature.
  • 13:38
    The role of zero search results in SEO
    Zero search results are useful for SEO when they are related to a factual question. Zero search results help with brand awareness and exposure as the website the answer is taken from appears below it.
  • 15:27
    Aligning good SEO design with good user design
    SEO and user experience go hand-in-hand when it comes to website design. In order to be effective, SEO and user experience must work together, with the focus being on providing a user-centric experience that meets the needs of both users and search engines.

Quotes

  • "Most recent Google updates have been done for a purpose of improving and rewarding great user experience websites rather than websites that have been built for search engines." -Dmitrii Kustov, Managing Director, Regex SEO

  • "Google is not just rewarding the websites that are built for users, but that's where the future of Google and every search engine lies." -Dmitrii Kustov, Managing Director, Regex SEO

  • "If a website takes forever to load, and nowadays, forever means longer than three seconds, people are going to be leaving the website." -Dmitrii Kustov, Managing Director, Regex SEO

  • "One of the recent Google updates was about rewarding the use of properly marked-up FAQs. Whatever industry you are in, you know that 90% of your customers ask the same questions." -Dmitrii Kustov, Managing Director, Regex SEO

  • "The goal is to build your websites for users first, but don't forget about search engines because that's also very important." -Dmitrii Kustov, Managing Director, Regex SEO

  • "If your website is in a zero-click search result, 70% of the people also click on that result to read more. So just make sure that you are optimized very well." -Dmitrii Kustov, Managing Director, Regex SEO

  • "Even if it's a factual zero search answer, it will say where that answer is taken from. So brand awareness and brand exposure increases." -Dmitrii Kustov, Managing Director, Regex SEO

  • "Quite a few SEO folks are still trying to separate SEO and user experience. By definition, it's search engine optimization. That's what SEO means. So you are optimizing for search engines." -Dmitrii Kustov, Managing Director, Regex SEO

About the speaker

Dmitrii Kustov

Regex SEO

- Regex SEO

Dmitrii is Marketing Director and Founder at Regex SEO

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