2020 Review: Fights over no click activity — Tyson Stockton // Searchmetrics

Episode Summary

• ·“Google is essentially on some level trying to take credit for all of the content on the internet, which potentially could get them in trouble.” -Benjamin ·“There was a knowledge graph for Black Friday, which never used to exist.” Tyson ·“Brand and Brand awareness in the search will become a more important metric as this becomes a standard “ - Jordan ·Google will continue to increase the ways to be visible in search outstand of organic listings” Tyson ·“To move and evolve beyond just looking at simple rankings.” Tyson