2021 Predictions — Jordan Koene & Tyson Stockton // Searchmetrics

Quotes

• “The growth rate in 2021 compared to 2020, won't be as sharp and drastic.

• We may not see the same sharpness, but I don't think there's any way of going back towards it” Tyson.

• “There's been no sign of Google slowing down this further expansion of owning the experience, it's kind of obvious why that would be of interest in Google “ . - Tyson

• “We need to stop looking at SEO as a pure traffic attribution channel” - Jordan

• “Today SEO is looked at as a very much a performance channel, but there are branding aspects to it.” - Jordan