2021 Predictions — Jordan Koene & Tyson Stockton // Searchmetrics

About the speaker

Jordan Koene & Tyson Stockton

Searchmetrics

- Searchmetrics

Show Notes

  • ·02:21 Google's investment ·03:27 e-Commerce has been outpacing retail's growth. The industry is going more and more online. e-commerce sites have set records this year despite the troubling, challenging time. ·04:21 Tightening up of competition between Google and Amazon and that further kind of escalation of what we see in e-commerce. ·04:57 What is the next step for Google in terms of shopping data integration in 2020.

Episode Summary

  • ·“The growth rate in 2021 compared to 2020, won't be as sharp and drastic. ·We may not see the same sharpness, but I don't think there's any way of going back towards it” Tyson. ·“There's been no sign of Google slowing down this further expansion of owning the experience, it's kind of obvious why that would be of interest in Google “ . - Tyson ·“We need to stop looking at SEO as a pure traffic attribution cha el” - Jordan ·“Today SEO is looked at as a very much a performance cha el, but there are branding aspects to it.” - Jordan
About the speaker

Jordan Koene & Tyson Stockton

Searchmetrics

- Searchmetrics

Up Next: