5 things growth marketers need to understand about SEO
- Part 1 5 things growth marketers need to understand about SEO
- Part 2The best ways to effectively measure SEO
Show Notes
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01:11Jasons background and experience in SEOJason has 20 years of growth marketing experience having worked with Google, startups, and entertainment networks. Understanding the critical role SEO plays in a growth and marketing strategy, hes leveraged it to grow the brands, products, and services that hes marketed.
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01:56How Winston Francois helps brands growWinston Francois is a growth consultancy that provides fractional growth and marketing leadership to high-growth tech startups. They help companies build their internal marketing teams and infrastructure, allowing them to scale beyond Winston Francois' engagement.
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05:09The difference between growth marketers and paid media buyersGrowth marketers employ data-driven decision-making and leverage various channels to launch and scale products, services, campaigns, and businesses. Unlike paid media buyers, they prioritize experimentation and attribution in measuring growth.
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06:425 SEO must knows for growth marketersSEO requires and creates good user experiences, technical SEO is a must for a good SEO program, and good SEO is not free. In addition, content quality matters, and SEO isnt an immediate growth channel but can yield major results over time with the right investment.
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08:11The long term nature of SEO vs. paid advertising channelsUnlike traditional immediate response growth channels, SEOs results arent immediate and require patience. However, with the right investments in great content and a sound technical SEO infrastructure, organic traffic will compound over time.
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10:34Leading indicators of SEO successBetween investing in SEO and awaiting the results, leading indicators include traffic improvement, reduced bounce rate, and keyword ranking progress. Eventually, SEO can improve rankings for top keywords and queries, resulting in traffic, conversions, and revenue.
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13:56Balancing perspectives on content quality in SEOGrowth marketers, SEOs, and content creators have differing viewpoints regarding content quality versus quantity. However, high-quality, relevant content is essential for SEO success, especially with Google's algorithm updates targeting low-quality content.
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16:23Content quality signals in SEOContent quality in SEO involves a multitude of signals that cannot be reduced to a single formula, requiring ongoing testing and evaluation. Rather than manipulating the algorithms, focus on creating valuable content that engages users, signaling quality to search engines.
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18:24SEO, growth marketing, and user experienceHigh-quality SEO leads to a great user experience, which in turn improves conversion rates. By optimizing landing pages and focusing on product design best practices for a seamless user journey, we can build a good user experience that drives traffic, engagement, and conversions.
Quotes
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"With performance marketing, you put $1 in and get $1 worth of ad traffic out. You put $1 into SEO, it might yield nothing in the first month, but 2-3 months down the line, you could have many dollars worth of output." - Jason Shafton
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"With SEO, content quality is paramount. Creating valuable, relevant, and high-quality content that drives engagement helps us build domain authority and position the brand the way that we want to." - Jason Shafton
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"The best thing you can do as an SEO strategist is build great, valuable content that creates real user engagement in a way that sends the right signals back to Googles algorithm." - Jason Shafton
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"You have to give a great product and user experience before you can throw a bunch of traffic at it. If it's a bad experience, it doesn't matter how much traffic we send, people are not going to stick around." - Jason Shafton
- Part 1 5 things growth marketers need to understand about SEO
- Part 2The best ways to effectively measure SEO
Up Next:
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Part 15 things growth marketers need to understand about SEO
Jason Shafton, Founder and CEO of Winston Francois, delves into SEO for growth marketing. Effective growth marketing strategies leverage multiple channels, and SEO and content marketing are two levers that growth marketers can pull to achieve scale. However, understanding SEO's unique qualities is key to leveraging its potential. Today Jason discusses five things growth marketers need to understand about SEO.
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Part 2The best ways to effectively measure SEO
Jason Shafton, Founder and CEO of Winston Francois, delves into SEO for growth marketing. Measuring SEO’s effectiveness can be a challenge for growth marketers. Unlike other marketing channels with clear-cut key performance indicators (KPIs), SEO's impact is multifaceted and its results often require patience and time to bear fruit. Today Jason discusses the best ways to effectively measure SEO.
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