Importance of marketing to mobile devices — Steve Wiideman // Wiideman Consulting Group

Quotes

• “If you look at any of these search tools like SEM rush, and you put in a Chili's or an Applebee's, you'll see that nearly 84, 85% of the traffic is coming from mobile. And we need to prioritize users that are on mobile.”

• “I think that's the first thing I would pay attention to from an SEO standpoint is these new core web vitals I'd run those tests and make some adjustments to make sure that you're ready for them.”

• “It impacts SEO longterm when users can't get through an experience quickly and particularly in situations where they start to go through and do a process. My other hands occupied, I can't finish this right now. Let me go back and choose somewhere where I can, Oh, there's an Amazon. And then they go to Amazon and they purchase through them...”

• “Because search engines are seeing that sites that allow for a faster conversion experience and that behavior can affect rankings.”

• “A really important thing to keep in your mind, as you're working through some of the SEO optimizations, getting through an experience, it's not just page speed, that initial, you know, the core web vitals, but also when you think about the entire experience, how much is somebody able to get from click to a search result to a desired outcome?”