Importance of marketing to mobile devices — Steve Wiideman // Wiideman Consulting Group

About the speaker

Steve Wiideman

Wiideman Consulting Group

 - Wiideman Consulting Group

Expert SEO Consulting.

Show Notes

  • ·01:56 : Why is marketing to mobile devices critical today? ·Ben and Steve discuss the importance of marketing to mobile devices in todays SEO. Googles mobile-only crawl will impact your business both in the short term and in the long term. Its important to know how to navigate these changes and put yourself in a position to make them work for you. Steve speaks on how search engines react to user behavior and the possible effects for you. ·04:33 : Optimization techniques to improve mobile ranking. ·Steve and Ben talk about the importance of user experience to the ranking of your page. Today, mobile experience is a major part of how search engines like Google determine your user experience score. Think of ways to ensure that users can get through an experience quickly and easily using only one hand on a mobile device. Take core web vitals into consideration when working on user experience. ·08:24 : Is mobile the future? ·Ben and Steve discuss what to expect after mobile. Steve shares his ideas about voice search being the next step in SEO. Companies need to start looking into voice search and optimizing for it to stay relevant and prepare for the future of search.

Episode Summary

  • ·“If you look at any of these search tools like SEM rush, and you put in a Chili's or an Applebee's, you'll see that nearly 84, 85% of the traffic is coming from mobile. And we need to prioritize users that are on mobile.” ·“I think that's the first thing I would pay attention to from an SEO standpoint is these new core web vitals I'd run those tests and make some adjustments to make sure that you're ready for them.” ·“It impacts SEO longterm when users can't get through an experience quickly and particularly in situations where they start to go through and do a process. My other hands occupied, I can't finish this right now. Let me go back and choose somewhere where I can, Oh, there's an Amazon. And then they go to Amazon and they purchase through them...” ·“Because search engines are seeing that sites that allow for a faster conversion experience and that behavior can affect rankings.” ·“A really important thing to keep in your mind, as you're working through some of the SEO optimizations, getting through an experience, it's not just page speed, that initial, you know, the core web vitals, but also when you think about the entire experience, how much is somebody able to get from click to a search result to a desired outcome?”
About the speaker

Steve Wiideman

Wiideman Consulting Group

 - Wiideman Consulting Group

Expert SEO Consulting.

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