Adopting beneficial best practice UX into SEO
- Part 1 Adopting beneficial best practice UX into SEO
- Part 2Using brand-led content to build topical authority
Show Notes
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04:30Incorporating user experience best practices into SEO strategies.The discussion highlights how UX principles can enhance SEO efforts and overall search performance, improving user engagement and site metrics.
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08:50Key strategies for aligning UX and SEO goals for website optimization.Exploring various techniques that synchronize user experience with SEO objectives to boost website functionality and user satisfaction.
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12:40Impact of mobile UX optimization on organic growth and search rankings.Addressing the importance of mobile-friendly designs and how they contribute to better organic reach and higher search engine placements.
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17:05Examples of successful SEO campaigns integrating UX principles.Sharing insights on past projects where the integration of UX into SEO led to significant improvements in campaign outcomes.
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21:30Common pitfalls in merging UX best practices with SEO and solutions.Discussing frequent challenges encountered when combining UX with SEO and strategies to overcome these issues effectively.
Quotes
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"My granddad was the person who first told me about SEO when I was about 13. He was a Chemistry and Maths tutor at the time, and was telling me about the keywords that he has to put on his website so that he ranks high enough for people to find him." - Chloe Smith
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"What is good for your users is going to be good for SEO.." - Chloe Smith
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"Obviously, TikTok and Instagram have kind of affected users' attention spans, so short form video content is kicking off at the moment." - Chloe Smith
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"I often tell clients to treat Google like a giant screen reader, because that is in effect what it is." - Chloe Smith
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We can argue all day about whether or not TikTok's a search engine, but the fact is people are searching that kind of stuff on TikTok, so it's beneficial to then repurpose your written content as visual content and then reach users that way as well. - Chloe Smith
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Hotjar and Microsoft Clarity give you heat maps, which means that you're able to understand where your users are clicking.” - Chloe Smith
- Part 1 Adopting beneficial best practice UX into SEO
- Part 2Using brand-led content to build topical authority
Up Next:
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Part 1Adopting beneficial best practice UX into SEO
Chloe Smith, SEO Specialist at Blue Array SEO, discusses the integration of best practice UX into SEO strategies. She emphasizes how a seamless user experience can significantly boost search engine rankings and enhance user engagement. By aligning UX principles with SEO tactics, Chloe illustrates how businesses can create more intuitive and effective websites. Today, she shares insights on adopting these practices to stay competitive in the digital landscape.
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Part 2Using brand-led content to build topical authority
SEO Specialist at Blue Array SEO, Chloe Smith, delves into using brand-led content to build topical authority. In this episode, Chloe shares her perspectives on the impact of brand on SEO post-Google data leak, the role of brand in driving non-brand SEO metrics, the evolution of content strategies to elevate brand presence, the significance of internal expertise in creating brand-led content, and challenges and opportunities in integrating brand into SEO.
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