Using brand-led content to build topical authority
- Part 1Adopting beneficial best practice UX into SEO
- Part 2 Using brand-led content to build topical authority
Show Notes
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00:45Discussion on the impact of brand on SEO post Google data leak.The conversation explores how the recent Google data leak has brought the importance of brand into the spotlight for SEO strategies.
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03:10The role of brand in driving non brand SEO metrics.Explaining that for some clients, the focus is on non-brand metrics due to the already established strength of their brand.
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05:25The evolution of content strategies to elevate brand presence.Insights into how content strategies have been revamped to better highlight and leverage a client's brand for improved SEO outcomes.
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08:40The significance of internal expertise in creating brand led content.Discussing the benefits of utilizing internal experts to create content that resonates with the brand's authority and enhances organic traffic.
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11:15Challenges and opportunities in integrating brand into SEO.A look at why brand should have always been a part of SEO discussions and how it can significantly influence user search behavior and site ranking.
Quotes
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"A lot of site owners are not leveraging the authority that they have within their company and are instead opting to kind of go for external data and not use the things that they have already at their disposal, which I mean, would just be cost effective." - Chloe Smith
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"You could hire a content agency, shove your tone of voice guidelines at them and tell them to go nuts. But the content's never going to shine on your site unless you are leveraging the voices that you have internally." - Chloe Smith
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"Something that I like to do with clients, I'll pull up a non-brand keyword that they should be ranking for with some form of content, and they're not. And then I'm just like, Hey, your competitors here instead. That could be you. Why aren't you doing this?" - Chloe Smith
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"If Google understands that your brand is good at this one thing and then you start and re-pivot really quickly while still doing the original thing, it's going to raise alarm bells." - Chloe Smith
- Part 1Adopting beneficial best practice UX into SEO
- Part 2 Using brand-led content to build topical authority
Up Next:
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Part 1Adopting beneficial best practice UX into SEO
Chloe Smith, SEO Specialist at Blue Array SEO, discusses the integration of best practice UX into SEO strategies. She emphasizes how a seamless user experience can significantly boost search engine rankings and enhance user engagement. By aligning UX principles with SEO tactics, Chloe illustrates how businesses can create more intuitive and effective websites. Today, she shares insights on adopting these practices to stay competitive in the digital landscape.
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Part 2Using brand-led content to build topical authority
SEO Specialist at Blue Array SEO, Chloe Smith, delves into using brand-led content to build topical authority. In this episode, Chloe shares her perspectives on the impact of brand on SEO post-Google data leak, the role of brand in driving non-brand SEO metrics, the evolution of content strategies to elevate brand presence, the significance of internal expertise in creating brand-led content, and challenges and opportunities in integrating brand into SEO.
