Affiliate Marketing Best Practices

CEO at Round Barn Labs, Tyler Grange discusses strategies for brands to maximize affiliate marketing efforts, emphasizing the importance of aligning with brand goals and understanding the target audience. He also delves into the potential of aligning SEO and affiliate marketing strategies to maximize impact, highlighting the need for collaboration between teams and education on these channels, emphasizing the value of repurposing assets and creating alignment between SEO and affiliate marketing.
About the speaker

Tye DeGrange

Round Barn Labs

- Round Barn Labs

Tyler is CEO at Round Barn Labs

Show Notes

  • 01:38
    What really is Affiliate marketing?
    Affiliate marketing is an advertiser plugging into a tracking mechanism with some sort to get their product or service on a content site, a partner site, deal site, across the web somewhere in new, usually, the monetization is through a cost per acquisition or commission.
  • 02:35
    How to come up with a strategy for affiliate marketing
    Think of the bigger picture and develop a good mix that can provide diversity and provide a really high efficiency.
  • 07:22
    What does affiliate marketing mean to SEO?
    It's not necessarily your answer to organic traffic, Google rankings solely in the link structure itself is not going to gain you SEO juice.
  • 12:05
    Value in alignment between your affiliate investments
    To be able to think about repurposing, and singing the same song collectively as a as a unit, to have those great branded touch points, but still enable those backlink SEO players to have an authentic voice to allow those influencers to have an authentic voice to allow those affiliates to have authentic voice within the parameters of those guidelines.
  • 15:13
    Alignment between SEO and affiliate marketing
    Teaming up with the SEO team to align on targets around backlinking, and targets around affiliate recruitment and activation and optimization is a win.

Quotes

  • “So there's so many slices and types of affiliates and partners and publishers.” - Tye DeGrange

  • “Probably every single business since the dawn of time has had some level of grift shading.” - Tye DeGrange

  • “In the last 10 years, it's gotten a [...] a lot better, technology's gotten better monitoring tools.” - Tye DeGrange

  • “A misalignment of incentives is probably more of a larger issue than fraud itself.” - Tye DeGrange

  • “SEO is obviously an amazingly efficient way to go.” - Tye DeGrange

About the speaker

Tye DeGrange

Round Barn Labs

- Round Barn Labs

Tyler is CEO at Round Barn Labs

Up Next:

  • Current Podcast

    Part 1Affiliate Marketing Best Practices

    CEO at Round Barn Labs, Tyler Grange discusses strategies for brands to maximize affiliate marketing efforts, emphasizing the importance of aligning with brand goals and understanding the target audience. He also delves into the potential of aligning SEO and affiliate marketing strategies to maximize impact, highlighting the need for collaboration between teams and education on these channels, emphasizing the value of repurposing assets and creating alignment between SEO and affiliate marketing.

  • Part 2Product and Service’s Placement Bonanza

    Play Podcast