Agency SEO Tech Stack — Eric Enge // Perficient Digital

About the speaker

Eric Enge

Perficient Digital

- Perficient Digital

Show Notes

  • ·2:15 : How is the tech stack different when you're an in house marketer, as opposed to a supporter of in house marketers as an agency? ·5:11 : Use of competitive intelligence tools, technology, combined with keyword research functionality. ·6:21 : All in one solution and point solution ·7:13 : As an agency, there's a desire to provide more comprehensive analysis than the client can do on their own. ·9:45 : The key here is the need for something that provides a good way for managing the commitments that have been made and who owes what to whom and schedules and the like. ·10:25 : Analysis, evaluation and reporting. How does the evaluation and reporting part of the tech stack go for agencies?

Episode Summary

  • ·“It sounds like the investment in technology happens in the research phase” - Benjamin ·“The data by itself is of no value, really, it's understanding the context of the business, and what it's telling you that you should do that really, really matter.” - Eric ·“ The platforms don't simply be aware of the investment is, it seems to be in the ability to utilize those platforms.” -Benjamin
About the speaker

Eric Enge

Perficient Digital

- Perficient Digital

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