AI for content planning — Jeff Coyle // MarketMuse
- Part 1 AI for content planning — Jeff Coyle // MarketMuse
Show Notes
Quotes
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"In the next year, were going to see businesses that are resistant to adopting artificial intelligence get on the track to becoming obsolete, regardless of the industry theyre in." - Jeff Coyle
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"It's not about copying your competitors. It's about writing amazing content and being differentiated from your competitors." - Jeff Coyle
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"MarketMuse's real innovation right now is in content strategy and operations to keep the human in the loop, because the stakes couldn't be higher right now to ensure that we don't jeopardize quality." - Jeff Coyle
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"Now that content can be generated at an infinite scale, you'll have to bring unique, differentiated value to everywhere that you want longevity. That's the key." - Jeff Coyle
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Part 1AI for content planning — Jeff Coyle // MarketMuse
Jeff Coyle, Co-Founder and Chief Strategy Officer at MarketMuse, delves into AI-powered content management for planning, creation, and refinement. In today’s AI-driven content landscape, valuable, high-quality content is paramount for differentiation and longevity. Therefore, content planning must prioritize strategy and the underlying purpose rather than relying on short-term tactics. Today, Jeff discusses AI for content planning
