AI for content planning — Jeff Coyle // MarketMuse
- Part 1 AI for content planning — Jeff Coyle // MarketMuse
- Part 2Cleaning up AI-created SEO content — Jeff Coyle // MarketMuse
Show Notes
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·02:41 - Overview of the competitive landscape in AI content ·06:07 - MarketMuse's position in the AI content landscape ·10:24 - Common misconceptions in AI generated content and the importance of expert editing ·16:17 - Strategic content pla ing in the AI age ·21:26 - The impact of infinite content production on SEO content prioritization ·21:56 - Elevating content strategy and avoiding short term tactics in the AI content era
Episode Summary
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·"In the next year, were going to see businesses that are resistant to adopting artificial intelligence get on the track to becoming obsolete, regardless of the industry theyre in." - Jeff Coyle ·"It's not about copying your competitors. It's about writing amazing content and being differentiated from your competitors." - Jeff Coyle ·"MarketMuse's real i ovation right now is in content strategy and operations to keep the human in the loop, because the stakes couldn't be higher right now to ensure that we don't jeopardize quality." - Jeff Coyle ·"Now that content can be generated at an infinite scale, you'll have to bring unique, differentiated value to everywhere that you want longevity. That's the key." - Jeff Coyle
- Part 1 AI for content planning — Jeff Coyle // MarketMuse
- Part 2Cleaning up AI-created SEO content — Jeff Coyle // MarketMuse
Up Next:
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Part 1AI for content planning — Jeff Coyle // MarketMuse
Jeff Coyle, Co-Founder and Chief Strategy Officer at MarketMuse, delves into AI-powered content management for planning, creation, and refinement. In today’s AI-driven content landscape, valuable, high-quality content is paramount for differentiation and longevity. Therefore, content planning must prioritize strategy and the underlying purpose rather than relying on short-term tactics. Today, Jeff discusses AI for content planning
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Part 2Cleaning up AI-created SEO content — Jeff Coyle // MarketMuse
Jeff Coyle, Co-Founder and Chief Strategy Officer at MarketMuse, delves into AI-powered content management for planning, creation, and refinement. With AI enabling the generation of vast amounts of content, Google will have to take measures against inauthentic and low-quality content. Recent updates like the product reviews update and the helpful content update indicate Google is assessing the overall quality of a website and becoming more proactive in identifying and penalizing websites that cannot justify the value of their content. Today, Jeff discusses cleaning up AI-created SEO content.
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