Winning from position 3 thru 5 — Brianna Anderson // BEAST Analytics

Quotes

• “That is a very good starting place for a company because once you are in positions 3 to 5, generally speaking, it is just to take a few tweaks to get into 1 and 2 specifically for those highly volatile keywords.” -Brianna

• “Make sure that you are watching whatever keyword monitoring tool you use like Searchmetrics, and if it is highly volatile it means that Google hasnt found its favorite answer yet and that the competition isnt out strong.” -Brianna

• “The very first thing I do is I go to the actual SERP. I open up all the links for 1 through 4, lets pretend Im 5, then I open up those pages, check what do they have in common and what are the slight differences because those slight differences are generally what Google is trying to figure out is best for the user.” -Brianna

• “Something that I found really interesting, one time I was working with a golf cart parts client and I was doing this for them. I think we were in the third position and I did this process and all of the pages looked similar. They have the same structure, the same internal linking, domain, and page authority were pretty similar and the only difference was the checkout process.” -Brianna

• “It is a number of different things but mostly it is your volume and your intent. So if its high-volume and medium intent, so youre mid-funnel that could be a lot more valuable to you than something that is low volume and not very high intent.” -Brianna

• “If you are mid-funnel in medium search volume, for me that is still a good place to try and win that 1 to 2 position as opposed to trying to create something completely new and ranking.” -Brianna

• “You have to remember that position 1 gets like 90% of thetraffic and then 2 gets a little bit less and 3 gets a lot less especially if there are ads at the top. You really want to go as far up that SERP as you possibly can so you can take your portion of those conversions.” -Brianna

• “My takeaway here is if you are in position 3 to 5, you are not far away into position 1 so you need to look at intent, figure out if it is worth going through the process of conversion rate optimization, micro tweaking of your content to actually get into1 and that is bounced against what are some of the other things that you could be doing.” -Ben