About the speaker
Marcus Tober
Searchmetrics
- Part 1 Analyzing Core Web Vitals — Marcus Tober // Searchmetrics
Show Notes
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·2:42 How SEO became so complex and how the demand has grown ·3:07 SEO is all about having a good usable, fast website that makes people happy in the end, and the result will be good ranking. ·4:45 if the website itself is reacting pretty slow, the user experience is pretty bad. ·11:31 The most important metrics. ·12:25 Pages with pretty good rankings are already optimized. Theyre fast. ·13:16 YouTube, by far is the slowest loading page, by far has a very high cumulative layout shift and by far is the page with diverse COVID vital metrics, based on the initial results of the study. ·16:44 A spike (in a graph) means it's an outlier that's way over the mean value. When there is a spike, the company or the domain that has a spike has worse core web vitals than you would expect for the competitive set. ·17:22 Segmentation
Episode Summary
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·“Its interesting to see that obviously, for YouTube, things like the core web vitals do not apply at the moment, and I'm even more curious what might happen to YouTube after Google a ounced the page experience update.” - Marcus ·“The most a oying thing when the page seems to be finished loading, but then something kind of happens in two pages, things jumbled around on a page.” - Marcus ·“It'd be interesting to see if Google is prioritizing YouTube or ignoring essentially their own rules for how they're establishing ranking factors because the property is owned by themselves.” - Benjamin ·“The idea is, once we have like good and bad practice results that we dig deeper into the underlying technologies that these websites are using to get a better understanding about the whys.” - Marcus April 1, 2021
- Part 1 Analyzing Core Web Vitals — Marcus Tober // Searchmetrics
About the speaker
Marcus Tober
Searchmetrics
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Part 1Analyzing Core Web Vitals — Marcus Tober // Searchmetrics
