Another Helpful Content Update — Jordan Koene // Previsible

Quotes

• "With the helpful content update, we're seeing scenarios of increases in click-through rates, and improvements in rank position, but decreases in the number of clicks. That's a tough one to solve for." - Jordan Koene

• "With the helpful content update, Google's using a lot of People Also Ask. People Also Ask was already on the page, but they relocated it to a little bit higher on the page." - Jordan Koene

• "As Google verticalizes these ad experiences, they can then throttle the use of an asset like People Also Ask or something else to incorporate a verticalized ad." - Jordan Koene

• "As SEOs and content marketers, we really need to be thinking hard about how we answer questions on pages and what the question intention of a page is." - Jordan Koene

• "SEOs and analysts should closely monitor international traffic, particularly for English-only websites with traffic from non-English-speaking countries, to assess the impact of the helpful content update on their sites." - Jordan Koene

• "The concept of housekeeping in SEO has evolved to not only involve removing low-quality pages but also improving the content quality on valuable pages, such as removing redundant FAQs." - Jordan Koene