Another Helpful Content Update — Jordan Koene // Previsible

Jordan Koene, Co-Founder and CEO of Previsible, talks about a Google algorithm update. On the heels of the August 2023 core update, Google released its latest helpful content update, indicating the start of Google’s update season. Although it's still in its early stages, this update has led to increased click-through rates and improved rank positions; however, it has also resulted in a decrease in the number of clicks. Today, Jordan discusses another helpful content update
About the speaker

Jordan Koene

previsible.io

 is a little camera shy

Jordan is CEO and Co-Founder of Previsible.io

Show Notes

Quotes

  • "With the helpful content update, we're seeing scenarios of increases in click-through rates, and improvements in rank position, but decreases in the number of clicks. That's a tough one to solve for." - Jordan Koene

  • "With the helpful content update, Google's using a lot of People Also Ask. People Also Ask was already on the page, but they relocated it to a little bit higher on the page." - Jordan Koene

  • "As Google verticalizes these ad experiences, they can then throttle the use of an asset like People Also Ask or something else to incorporate a verticalized ad." - Jordan Koene

  • "As SEOs and content marketers, we really need to be thinking hard about how we answer questions on pages and what the question intention of a page is." - Jordan Koene

  • "SEOs and analysts should closely monitor international traffic, particularly for English-only websites with traffic from non-English-speaking countries, to assess the impact of the helpful content update on their sites." - Jordan Koene

  • "The concept of housekeeping in SEO has evolved to not only involve removing low-quality pages but also improving the content quality on valuable pages, such as removing redundant FAQs." - Jordan Koene

About the speaker

Jordan Koene

previsible.io

 is a little camera shy

Jordan is CEO and Co-Founder of Previsible.io

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