April SEO Career Day — Tyson Stockton // Previsible
Tyson Stockton
Previsible
- Part 1 April SEO Career Day — Tyson Stockton // Previsible
Show Notes
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03:12Opportunities in the SEO industryThough there have been layoffs and uncertainty in the economy, opportunities still exist within the SEO industry and companies are showing more confidence. PreVisible is offering a free coaching session for persons impacted by layoffs to help them with their SEO careers.
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05:40Tips for SEO job huntingCandidates should be considering the type of SEO role they want and where they want to progress to in SEO. There are a number of in-house opportunities available within smaller startups and larger enterprise opportunities.
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06:57Considering contract roles as stepping stonesTyson believes that the SEO job market will bounce back from recent layoffs and recommends that job seekers consider taking contract roles as stepping stones. These short-term positions could potentially lead to full-time employment opportunities with companies in the future.
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07:34Investing in continuous improvement of SEO skillsTo enhance your marketability and stay on track with the evolution of SEO, it is advised to embrace AI advancements. This entails having an open mindset toward integrating AI into various SEO functions, tasks, and initiatives and using AI to scale those activities.
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09:24Recommended skills for SEOs to develop to stay competitiveTo stay competitive in SEO, it is important to have a strong understanding of search engines and semantic search, as well as the function and limits of AI tools. Additionally, developing hard skills like making API calls and Python can open up more opportunities in the field.
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11:20Resources for finding employment opportunities in SEOPreVisible does an SEO jobs newsletter from PreVisible.io which list available positions in the market. Currently, there are several entry-level positions in agencies, mid-level positions in both in-house and agency roles, and more director-level positions in the enterprise opening up.
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13:42Future expectations for SEO job opportunitiesAs we draw closer to summer, there should be stronger demand for SEOs and more job opportunities opening up. In particular, there should be an increase in enterprise agencies having contract-to-hire roles.
Quotes
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"To stay competitive, on top, or at least in that realm within SEO, you have to be constantly pushing yourself." -Tyson Stockton, Co-Founder, PreVisible.io
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"I think taking an open-minded approach to thinking about how AI can be integrated into different types of SEO functions, tasks, initiatives, is one area that's really beneficial." -Tyson Stockton, Co-Founder, PreVisible.io
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"Making connections between Google Sheets and OpenAI's API for ChatGPT for different SEO tasks is an area that is going to continue to be more common in SEO." -Tyson Stockton, Co-Founder, PreVisible.io
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"It's always great to see those high leadership roles within the enterprise opening up. I think it's a good gauge to the health of the market." -Tyson Stockton, Co-Founder, PreVisible.io
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"I think we're going to see things pick up more coming into summer. think there's going to be an increase in enterprise agencies having contract-to-hire roles." -Tyson Stockton, Co-Founder, PreVisible.io
Up Next:
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Part 1April SEO Career Day — Tyson Stockton // Previsible
Tyson Stockton, Co-Founder and Education Partner at PreVisible.io, looks through his team's SEO database to understand who's making moves in the SEO space. The SEO industry, like others, has seen some recent layoffs but has been fortunate to not be as severely impacted. Despite the current state of the SEO job market, there is optimism that the industry will continue to grow and bounce back, especially in the summer. Today, Tyson discusses who's hiring in the SEO world.
