April Winners & Losers — Tyson Stockton // previsible.io

Tyson Stockton, PreVisible Co-Founder and Education Partner, discusses players making moves in the SEO community. From Elon Musk’s purchase of Twitter to Google’s recently completed product review update, SEO performance was greatly impacted this month. While Instagram was able to escape most of the damage from the Google update, online learning websites were not so lucky. Today, Tyson talks about this month’s winners and losers in SEO.
About the speaker

Tyson Stockton

previsible.io

- previsible.io

Tyson is Co-Founder and Educational Partner at PreVisible.io

  • Part 1 April Winners & Losers — Tyson Stockton // previsible.io

Show Notes

  • 02:54
    Elon Musks acquisition of Twitter and its impact on SEO visibility
    As a result of the acquisition, Twitters SEO visibility increased by 20% in the last two weeks. While theyre not back at their highest point, their SEO health has steadily climbed.
  • 04:10
    Other social media platforms impacted the Twitter acquisition
    For other platforms, the bulk of SEO traffic comes from general head terms like brands and celebrities. Twitter is not a market leader in SEO performance in the social space.
  • 05:29
    Companies that outrank Twitter currently
    Facebook remains number one in terms of SEO visibility. Instagram has had incremental growth over the last 24 months and put a lot of separation between them and Twitter.
  • 07:07
    Why Instagram is growing while text
    Tracking tools skew towards top of funnel terms and that is where Instagram excels. To have a strong SEO-performance, they dont need to pick as many long-tails as other players.
  • 08:56
    Business industry news players and SEO visibility
    Within the space, there's been varying performance and more volatility than traditional media. Business Insider and Bloomberg lost traffic while WSJ and WNBC gained traffic.
  • 11:22
    Non
    UGC content can either be very powerful for sites or a tool of penalization. Online learning and education sites use UGC content often and they were most affected by the update.
  • 12:29
    Most affected players in the online learning place
    Khan Academy, MasterClass, and BYJU.com all had gains this month. On the other hand, Study.com and Lumen Learning have been in steady decline in terms of SEO visibility.
  • 14:23
    Factors that influenced SEO visibility this month
    The recent Google update mainly impacted long-tail terms. While online learning sites suffered negative impact, Instagram was not as susceptible to a lot of the UGC related factors.
  • 15:25
    SEO visibility winner of the month
    Twitter is this months winner as they had good SEO performance and sold the company for $43 billion. However, they have a lot of work to catch up to Facebook and Instagram.
  • 16:14
    SEO visibility loser of the month
    Study.com had the biggest drop for the month. Business Insider is also a loser because theyve steadily been in decline for the past six weeks.

Quotes

  • "Twitter had a pretty substantial last two weeks. They actually jumped up almost 20% in their SEO visibility score. They're not at the all time high from October 10th, but they're nearing it." -Tyson Stockton, Co-Founder, PreVisible

  • "I don't see the success of Twitter directly being cannibalized by the success of the other platforms. They're definitely not a market leader from SEO performance in the social space." -Tyson Stockton, Co-Founder, PreVisible

  • "Instagram has almost double the SEO visibility that Twitter has. They've had incremental growth over the last 24 months." -Tyson Stockton, Co-Founder, PreVisible

  • "While some social media platforms will have ups and downs, they've been on a clean rise and set a lot of separation between Twitter." -Tyson Stockton, Co-Founder, PreVisible

  • "YouTube has been declining over the last two years in overall SEO visibility. However, Facebook is still the clear number one from an SEO performance." -Tyson Stockton, Co-Founder, PreVisible

  • "To have a strong SEO performance, Instagram doesnt need to pick up the long tail as much. They're able to compete with other large players in the space without having text-heavy posting." -Tyson Stockton, Co-Founder, PreVisible

  • "Over the last four to six weeks, Business Insider and Bloomberg have lost a significant portion of their traffic." -Tyson Stockton, Co-Founder, PreVisible

  • "UGC can be a really powerful tool, or it can be a high risk, high potential of getting penalized." -Tyson Stockton, Co-Founder, PreVisible

  • "Khan Academy has been on a 24 month decline. Though they saw a bit of an uptick this last month. They are still clearly in the number one position." -Tyson Stockton, Co-Founder, PreVisible

  • "Twitter is the winner of the month, because of the sale of the company for 43 billion. They still have a lot of work to catch up to Facebook or Instagram, but they had a strong month." -Tyson Stockton, Co-Founder, PreVisible

  • "Study.com had a massive decrease over the last two months. They were at one point above MasterClass, but theyve stepped down substantially there." -Tyson Stockton, Co-Founder, PreVisible

  • Part 1 April Winners & Losers — Tyson Stockton // previsible.io
About the speaker

Tyson Stockton

previsible.io

- previsible.io

Tyson is Co-Founder and Educational Partner at PreVisible.io

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  • Current Podcast

    Part 1April Winners & Losers — Tyson Stockton // previsible.io

    Tyson Stockton, PreVisible Co-Founder and Education Partner, discusses players making moves in the SEO community. From Elon Musk’s purchase of Twitter to Google’s recently completed product review update, SEO performance was greatly impacted this month. While Instagram was able to escape most of the damage from the Google update, online learning websites were not so lucky. Today, Tyson talks about this month’s winners and losers in SEO.