Google MUM & the future of search — Mordy Oberstein // Wix
- Part 1Are Google results getting worse? — Mordy Oberstein // Wix
- Part 2 Google MUM & the future of search — Mordy Oberstein // Wix
- Part 3The evolution of Featured Snippets — Mordy Oberstein // Wix
Show Notes
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02:24Google MUM vs BERTMUM is multimodal and can combine different media formats like matching up a text query with an image. It is also more powerful than BERT in terms of understanding language and context.
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05:46SERP changes when the algorithm fully adopts MUMIf you search for example, go to Yankees game, youd get results on where to buy tickets to a Yankees game. With MUM integrated into the algorithm, the SERP would have to adapt and function differently to facilitate different types of information.
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07:32User expectations of the SERPsUsers expect a more immersive and diversified portal-like experience on the SERPs. So theyre expecting to be served images, videos, and text links all on the same SERP, and MUM is needed to create that experience.
Quotes
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"Google MUM is a thousand times more powerful than BERT. It's a thousand times more powerful at understanding language and context than its previous machine learning property." -Mordy Oberstein, Head of SEO Branding, Wix
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"We live in such a diverse world when it comes to media formats that getting a list of 10 links; I don't think that's what people want." -Mordy Oberstein, Head of SEO Branding, Wix
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"The average user expects more of a portal kind of experience where they can deep dive into what they want to research without leaving the SERP." -Mordy Oberstein, Head of SEO Branding, Wix
- Part 1Are Google results getting worse? — Mordy Oberstein // Wix
- Part 2 Google MUM & the future of search — Mordy Oberstein // Wix
- Part 3The evolution of Featured Snippets — Mordy Oberstein // Wix
Up Next:
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Part 1Are Google results getting worse? — Mordy Oberstein // Wix
Mordy Oberstein, Head of SEO Branding at Wix, talks about the evolution of Google search results. Google’s search results have come a long way since 2016, providing consumers with better results thanks to NLP and machine learning. But, before getting to the point, their algorithm incentivized content creators to create subpar content which fostered consumer mistrust that still lingers amidst massive improvements on Google’s end. Today, Mordy looks into whether Google results are getting worse.
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Part 2Google MUM & the future of search — Mordy Oberstein // Wix
Mordy Oberstein, Head of SEO Branding at Wix, talks about the evolution of Google search results. The average Google user has come to expect a SERP that looks nothing like the SERPs in the past. There’s an expectation that not only text links will be served, but videos, images, and other formats will be present, and this is only possible with MUM. Today, Mordy discusses Google MUM and the future of search results.
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Part 3The evolution of Featured Snippets — Mordy Oberstein // Wix
Mordy Oberstein, Head of SEO Branding at Wix, talks about the evolution of Google search results. In general, consumers do not seem to trust Google and other big technology firms as much as they used to. Google’s response to this public distrust has taken on many forms with the shift towards multiple URLs in featured snippets being just one of them. Today, Mordy discusses the evolution of featured snippets.
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