Automatization for SEO and company profitability — Alex Zuev // ArdorSEO

Alex Zuev, SEO Director at ArdorSEO, talks about automation to scale SEO and drive profits for a business' bottom line. Automation in SEO can increase efficiency, productivity, and accuracy while reducing the time and effort required for routine tasks, leading to improved profitability for a company. It's important to constantly explore and implement automation tools and techniques to optimize SEO performance and achieve better results. Today, Alex discusses automation for SEO and company profitability.
About the speaker

Alex Zuev

ArdorSEO

is a little camera shy

Alex is SEO Director at ArdorSEO

Show Notes

  • 02:22
    Identifying optimization and automation opportunities
    To create automation opportunities, there needs to be a culture of constantly seeking ways to optimize routine tasks. In addition, there should be a strong understanding of working with big data, and knowledge of tools such as Python, APIs, and ChatGPT.
  • 08:14
    The hard skills required for an SEO to improve efficiency with automation
    ArdorSEO values constant learning and provides opportunities for employees to improve their skills through conferences and training. Soft skills are prioritized over hard skills, and the ability and willingness to learn are key factors in hiring decisions.
  • 11:51
    Using APIs to track keywords on a large scale
    The ArdorSEO team needed to track a large number of keywords on a daily basis and found a solution using a tool that provides an API for SERP. They implemented this using Python scripts to collect and insert data into Google spreadsheets.
  • 14:22
    Automating tracking billable hours and profitability
    ArdorSEO automated tracking billable hours team member profitability in Teamwork. Teamwork's API was connected to Google Data Studio and a remote database to send regular emails to leadership with relevant data, allowing them to easily track and analyze project performance.
  • 17:28
    Automation in link building
    Automation was used by ArdorSEO to develop a system for tracking the backlink building process and the status of backlinks. The system uses a script that regularly checks the status of links and pages to ensure they are still live and indexed correctly.
  • 20:02
    Automation and AI implementation in content creation and optimization
    ArdorSEO has recently started implementing ChatGPT and other AI tools to decrease content prices and optimize processes. They have already tested ChatGPT by connecting it to a Google spreadsheet to come up with content ideas based on client information.

Quotes

  • "Soft skills are more important than hard skills. You can always learn hard skills from others, especially if there are good people in the team who are willing to share." -Alex Zuev, SEO Director, ArdorSEO

  • "Once theyve bought all these backlinks, most companies don't track the survival of the backlinks and the lifetime. And, after a while, it becomes a waste of money." -Alex Zuev, SEO Director, ArdorSEO

  • "Ahrefs allows you to check maybe 200 keywords per day. And it's not a big number, especially if you work on a huge website, like an eCommerce website." -Alex Zuev, SEO Director, ArdorSEO

  • "I built my first website in 2001, and more than 22 years ago. So I've been enjoying doing SEO for a long time." -Alex Zuev, SEO Director, ArdorSEO

  • "I think every SEO should know at least know how to work with big data, how to optimize the work, how to increase the performance by using Python." -Alex Zuev, SEO Director, ArdorSEO

  • "We always need to think about whether we want to spend a lot of time on collecting data, optimizing it, or if we want to be efficient and spend on this routine action." -Alex Zuev, SEO Director, ArdorSEO

About the speaker

Alex Zuev

ArdorSEO

is a little camera shy

Alex is SEO Director at ArdorSEO

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