Effective “Your Money or Your Life” SEO

Emma Valentiner, from Threecolts, discusses effective "your money or your life" SEO. In this episode. Emma shares her perspectives on impact of AI on SEO strategies for YMYL pages, Google's scrutiny on YMYL websites during major events, ethical considerations in using AI for YMYL SEO, and lessons from recent data leaks on Google's YMYL oversight.
About the speaker

Emma Valentiner

Threecolts

 - Threecolts

Emma is Head of SEO at Threecolts

Show Notes

  • 03:10
    Overview of "Your Money or Your Life" (YMYL) SEO concepts.
    Explained the importance of accuracy and reliability in content that impacts readers' financial or health-related decisions.
  • 05:45
    Impact of AI on SEO strategies for YMYL pages.
    Discussed how AI can be used to enhance content accuracy but also highlighted the need for human oversight to ensure fact-checking.
  • 08:30
    Google's scrutiny on YMYL websites during major events.
    Described how Google intensifies its focus on YMYL sites during significant news cycles or elections to maintain information quality.
  • 11:20
    Ethical considerations in using AI for YMYL SEO.
    Addressed the responsibilities of SEO operators to ensure ethical use of AI, particularly in handling sensitive YMYL content.
  • 14:05
    Lessons from recent data leaks on Google's YMYL oversight.
    Talked about insights gained from data leaks that confirmed Google's rigorous categorization and monitoring of YMYL content.

Quotes

  • "Always look at your keyword positions and your organic traffic to see progress." - Emma Valentiner

  • "Lean into page engagement; it's crucial for Google's tracking in analytics." - Emma Valentainer

  • "Look for an increase in page dwell time and a decrease in bounce rate." - Emma Valentiner

  • "Engagement signals from users help understand if you're meeting Google's expectations." - Emma Valentiner

About the speaker

Emma Valentiner

Threecolts

 - Threecolts

Emma is Head of SEO at Threecolts

Up Next: