Brand SERPs and ORM — Jason Barnard // Kalicube

Jason Barnard, The Brand SERP Guy at Kalicube, continues discussions on the importance of brand search engine results pages and online reputation management. We’re unable to control everything that is said about our brand online. But, we can proactively put things in place to minimize the damage.Today, Jason shares his tips on proactive online reputation management.
About the speaker

Jason Barnard

Kalicube

- Kalicube

Jason is The Brand SERP Guy at Kalicube

Show Notes

  • 03:06
    How we should be managing online reputation
    You do this by managing Twitter boxes, video boxes, YouTube feeds, social media platforms, blue links, and knowledge panels. This will help control what your audience sees when they Google you.
  • 04:33
    Dealing with negativity on your brand SERP
    First, figure out whether the issue is with Google or your business. You must determine why you didnt initially have control of the brand SERP.
  • 06:48
    Reducing negative content on your brand SERP
    Demonstrate to Google that you have content that is more valuable and relevant to your audience. Link-building can help with this process.
  • 09:01
    Link
    Google looks at third-party links as independent references to you. You can also link to those sites from your own site. You want to convince Google you're an authoritative reference.
  • 11:31
    Maintaining your individual identity online
    You have to ensure that there is a clear distinction between your individual identity and your company. This hands your online presence and reputation management to your company.
  • 12:59
    Proactive online reputation management
    You must win Googles vote of confidence in terms of your authority about yourself. That way, when problems come up, you already have the authority to influence Google.

Quotes

  • "You can influence what Google shows to your audience. Manage your Twitter and video boxes, YouTube feed, social media platforms, blue links and knowledge panels." -Jason Barnard, Kalicube, The Brand SERP Guy

  • "When something negative shows up on your brand SERP, the fundamental question to ask yourself is why you didnt have control of that brand SERP to start with." -Jason Barnard, Kalicube, The Brand SERP Guy

  • "Leapfrogging says to Google, I have content underneath negative content that I can prove is more valuable to my audience. And it will push it up onto the brand SERP." -Jason Barnard, Kalicube, The Brand SERP Guy

  • "Google puts on the brand SERP what it considers relevant, helpful, and valuable to my audience." -Jason Barnard, Kalicube, The Brand SERP Guy

  • "Fake link building will never work. Google isn't as stupid as it was 15 years ago. Building links to resources that we feel are valuable is a tactic you can use from the outside." -Jason Barnard, Kalicube, The Brand SERP Guy

  • "Google will look at third-party references to you. And, they tend to think this is a great independent reference to you. Contact the person who wrote the article and build links to them." -Jason Barnard, Kalicube, The Brand SERP Guy

  • "You are naturally the most authoritative person about yourself. Google just needs convincing. After convincing it, you can point to your references and Google will believe they are important." -Jason Barnard, Kalicube, The Brand SERP Guy

  • "People who have their own company as the principal reference to themselves are handing the authority and the management of their own online reputation and presence to their company." -Jason Barnard, Kalicube, The Brand SERP Guy

  • "Google is looking for the one page that you control. It wants to be sure you control it so that it has a reference that it can then go out to the rest of the web and compare that reference to. ." -Jason Barnard, Kalicube, The Brand SERP Guy

  • "You have to be careful and take proactive control of your own reputation and capacity to communicate to Google the understanding it should have about you as an identity." -Jason Barnard, Kalicube, The Brand SERP Guy

  • "You need to create an entity home, so when the problem does arise, you already have the weapons. You already have the authority to be able to influence Google and help yourself." -Jason Barnard, Kalicube, The Brand SERP Guy

About the speaker

Jason Barnard

Kalicube

- Kalicube

Jason is The Brand SERP Guy at Kalicube

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