Brighton SEO Live Panel with Martha van Berkel and Mike King

The panel discussed the evolving landscape of SEO, emphasizing the impact of AI on search engines and the industry. Mike King argued that Google's dominance is unlikely to be challenged unless the government intervenes, citing their vast data and technological advantages. Jordan Koene countered, predicting a competitive shift with AI tools like OpenAI eroding Google's market share. Martha van Berkel highlighted the importance of knowledge graphs and data architecture. The discussion also covered the need for SEOs to adapt by focusing on strategic thinking, understanding business objectives, and leveraging new AI tools. The panel agreed on the necessity of continuous learning and curiosity to stay relevant in the evolving SEO landscape.
About the speaker

Martha van Berkel, Mike King, Jordan Koene

previsible.io

- previsible.io

Martha is CEO and co-founder of Schema App

  • Part 1 Brighton SEO Live Panel with Martha van Berkel and Mike King

Show Notes

  • 03:31
    Discussion on Google's Dominance
    Mike King asserts that no one will ever beat Google unless the government intervenes, citing Google's data advantage and their ability to innovate with their own chips.
  • 09:20
    Skills and Tactics for the Future
    Martha talks about the importance of data architecture and understanding how machines consume and interpret data.
  • 58:15
    AI Tools and Future of SEO Roles
    The panelists agree that SEOs need to be strategic, ask questions, and stay curious to stay relevant in the evolving landscape.

Quotes

  • “Unless our government decides to break up Google, no one is going to be Google.” - Mike King

  • “13 months of Google's click data is 17 years of Bing's data.” - Mike King

  • “I actually think that we're about five years away from having a real competitive set against Google.” - Jordan Koene

  • “77% of product search is happening on Amazon.” - Jordan Koene

  • “Google owns 90% of the market, but that's if you're only thinking about conventional text based search, but if you're thinking about video based search, social search, if you're thinking about product based search, they don't own 90% of the market. In fact, they've probably been shrinking for the last decade” - Martha van Berkel

  • “We have to kind of step back and think of search in a much more macro way, and think of ourselves as consumers, as to, how do we want to have that experience.” - Martha Van Berkel

  • Part 1 Brighton SEO Live Panel with Martha van Berkel and Mike King
About the speaker

Martha van Berkel, Mike King, Jordan Koene

previsible.io

- previsible.io

Martha is CEO and co-founder of Schema App

Up Next:

  • Current Podcast

    Part 1Brighton SEO Live Panel with Martha van Berkel and Mike King

    The panel discussed the evolving landscape of SEO, emphasizing the impact of AI on search engines and the industry. Mike King argued that Google's dominance is unlikely to be challenged unless the government intervenes, citing their vast data and technological advantages. Jordan Koene countered, predicting a competitive shift with AI tools like OpenAI eroding Google's market share. Martha van Berkel highlighted the importance of knowledge graphs and data architecture. The discussion also covered the need for SEOs to adapt by focusing on strategic thinking, understanding business objectives, and leveraging new AI tools. The panel agreed on the necessity of continuous learning and curiosity to stay relevant in the evolving SEO landscape.