Brighton SEO Week with Jovan Johnson

Jovan Johnson, the SEO Specialist at TMZ, discusses the evolving landscape of search engine optimization and its impact on media. He delves into how SEO strategies can significantly enhance content visibility and audience engagement in the fast-paced world of entertainment news. By leveraging cutting-edge SEO techniques, Jovan illustrates how TMZ stays ahead in a competitive industry. Today, he shares insights on integrating SEO with traditional media practices to maximize digital presence.
About the speaker

Jovan Johnson

TMZ

 - TMZ

Jovan is SEO Specialist at TMZ

  • Part 1 Brighton SEO Week with Jovan Johnson

Show Notes

  • 05:30
    Strategies for maintaining secrecy in competitive SEO fields.
    The speaker discusses the importance of keeping strategic SEO tactics confidential to maintain a competitive edge, especially in fields where information can be easily audited and replicated.
  • 08:45
    Personal approaches to SEO that have proven successful.
    The focus is on sharing personal, practical SEO tactics that the speaker currently uses, which are derived from their own experiences rather than theoretical or future-oriented strategies.
  • 12:10
    The value of sharing real, actionable SEO insights at conferences.
    Emphasizes the authenticity and practicality of presenting real-world experiences and specific tactics that can be directly applied by the audience, enhancing the overall value and takeaway from the conference presentations.

Quotes

  • "I'm going to share 15 or 20 things that I do right now that work for me." - Jovan Johnson

  • "The one thing I knew I enjoyed was working on websites. That's something I started doing in college, my sophomore year, and I made $32 and $55 and $79 the next month, really spamming people on Napster. I didn't realize it was spamming or what that was." - Jovan Johnson

  • "I had a big hit with Netflix back in June 2000, dating myself here. But I made an all-in bet of $240 trying to get listed in Lycos and LookSmart and MSN, I believe were the three. And the next month I made $5,500" - Jovan Johnson

  • "I recommend for anyone who's looking to evolve their career, looking to grow their career, looking to get in and test the waters of SEO to talk to others." - Jovan Johnson

  • Part 1 Brighton SEO Week with Jovan Johnson
About the speaker

Jovan Johnson

TMZ

 - TMZ

Jovan is SEO Specialist at TMZ

Up Next:

  • Current Podcast

    Part 1Brighton SEO Week with Jovan Johnson

    Jovan Johnson, the SEO Specialist at TMZ, discusses the evolving landscape of search engine optimization and its impact on media. He delves into how SEO strategies can significantly enhance content visibility and audience engagement in the fast-paced world of entertainment news. By leveraging cutting-edge SEO techniques, Jovan illustrates how TMZ stays ahead in a competitive industry. Today, he shares insights on integrating SEO with traditional media practices to maximize digital presence.