Brighton SEO Week with Lavall Chichester

Lavall Chichester, founder and CEO of Growth Skills, discusses his session at Brighton SEO, focusing on using audience data to build a multi-million dollar brand. He shares his experience with GSK's CBD brand, where they spent $50,000 on ads and built Flavorfix.com, a platform for cannabis, CBD, and alcohol enthusiasts. Lavall emphasizes the importance of believing in one's ideas and the value of organic search. He also highlights his journey from self-taught advertising to building successful products like Flavorfix and SpreadLove.org, which combats online hate. Lavall stresses the importance of accountability, continuous learning, and balancing work with personal well-being.
About the speaker

Lavall Chichester

Growth Skills

- Growth Skills

Lavall is founder and CEO of Growth Skills

  • Part 1 Brighton SEO Week with Lavall Chichester

Show Notes

  • 01:01
    Building a Multi
    Explains his approach to using audience data to build a successful brand, using the example of GSK's CBD brand.
  • 06:36
    Learning and Adapting: Laval's Journey in Advertising
    Shares his experience of learning various skills, from writing to video production, to build a successful career.
  • 20:28
    Turning Negative Experiences into Positive Impact
    Highlights the impact of the project and the importance of using skills to make a positive difference in the world.
  • 30:23
    The Power of Passion and Purpose
    Discusses the importance of aligning work with personal passion and the impact it has on motivation and success.

Quotes

  • “My talk is about how to use audience data to build a multi-million dollar brand right from scratch.” - Lavall Chichester

  • “GSK, the pharma company, came and they gave us about $50,000 to spend on Google Facebook ads and meta ads to promote their CBD brand that they're launching. And it was very hard. We figured out how to do it, but I knew instinctively that this was going to be an SEO play because you could rank for all the cannabis related words on Google.” - Lavall Chichester

  • “Dispensary near me gets 1.8 million searches a month; that's enormous according to SEMrush.” - Lavall Chichester

  • “The obstacle we saw was it's very hard on Google and Facebook and Meta and a lot of them to actually run ads for cannabis and CBD. Alcohol is a little looser now, but it's very hard.” - Lavall Chichester

  • Part 1 Brighton SEO Week with Lavall Chichester
About the speaker

Lavall Chichester

Growth Skills

- Growth Skills

Lavall is founder and CEO of Growth Skills

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    Part 1Brighton SEO Week with Lavall Chichester

    Lavall Chichester, founder and CEO of Growth Skills, discusses his session at Brighton SEO, focusing on using audience data to build a multi-million dollar brand. He shares his experience with GSK's CBD brand, where they spent $50,000 on ads and built Flavorfix.com, a platform for cannabis, CBD, and alcohol enthusiasts. Lavall emphasizes the importance of believing in one's ideas and the value of organic search. He also highlights his journey from self-taught advertising to building successful products like Flavorfix and SpreadLove.org, which combats online hate. Lavall stresses the importance of accountability, continuous learning, and balancing work with personal well-being.