Brighton SEO Week with Louisa Frahm

Louisa Frahm, SEO Manager at ESPN, discusses the evolving landscape of sports marketing and the integration of SEO strategies. She emphasizes the importance of understanding digital trends to keep sports content engaging and accessible. By leveraging SEO, Louisa explains how ESPN stays ahead in a competitive market
About the speaker

Louisa Frahm

ESPN

- ESPN

Louisa is SEO Manager at ESPN

  • Part 1 Brighton SEO Week with Louisa Frahm

Show Notes

  • 05:30
    Utilizing Google Trends to enhance SEO strategies.
    The discussion focused on how Google Trends can be leveraged to understand market behaviors and improve content visibility.
  • 08:45
    Challenges of SEO in the sports entertainment industry.
    Insights were shared about the unique difficulties faced when optimizing content for a diverse and dynamic sports audience.
  • 12:10
    Impact of direct to consumer streaming on SEO practices.
    The conversation explored how ESPN's shift towards streaming services has influenced their approach to SEO and content distribution.
  • 15:25
    The role of AI in modern SEO techniques.
    An examination of how artificial intelligence tools are integrated into SEO workflows to predict trends and automate tasks.
  • 18:50
    Preparing for major sports events using SEO forecasts.
    Strategies were discussed on how to effectively use SEO to maximize audience engagement before and during major sports events.

Quotes

  • "It's so crucial for your own self-preservation to not lump all of that back on yourself." - Louisa Frahm

  • "If you're giving your all to the interview process, that's all you can do." - Louisa Frahm

  • "Your resilience is everything." - Louisa Frahm

  • "We can absorb so much of it as humans because it's just kind of like human nature." - Louisa Frahm

  • "You have to just keep forging that path forward." - Louisa Frahm

  • Part 1 Brighton SEO Week with Louisa Frahm
About the speaker

Louisa Frahm

ESPN

- ESPN

Louisa is SEO Manager at ESPN

Up Next:

  • Current Podcast

    Part 1Brighton SEO Week with Louisa Frahm

    Louisa Frahm, SEO Manager at ESPN, discusses the evolving landscape of sports marketing and the integration of SEO strategies. She emphasizes the importance of understanding digital trends to keep sports content engaging and accessible. By leveraging SEO, Louisa explains how ESPN stays ahead in a competitive market