Brighton SEO Week with Wil Reynolds

Will Reynolds, founder of SEER Interactive, discussed the importance of humanity in SEO and the impact of AI on search data. He highlighted the disappearance of data, such as device type and referral strings, and emphasized the need for SEOs to adapt by focusing on visibility metrics and brand presence. Reynolds shared his experience with de-optimizing content to improve rankings and stressed the importance of intuition and experience in a data-scarce world. He also addressed the ethical considerations in SEO, such as the environmental impact of building unnecessary pages, and the need for companies to align their values with their practices.
About the speaker

Wil Reynolds

Seer Interactive

- Seer Interactive

Wil is VP of Innovation at Seer Interactive

  • Part 1 Brighton SEO Week with Wil Reynolds

Show Notes

  • 03:39
    The Evolution of KPIs in SEO
    Shares examples from his own website and campaigns, showing that focusing on the right metrics can lead to more impactful results.
  • 51:38
    The Ethical Considerations in SEO
    Shares his thoughts on the importance of talking to actual people to understand their problems and provide real solutions.
  • 52:17
    Community and Social Responsibility
    Will emphasizes the need for companies to align their actions with their values and make a positive impact on the world.
  • 50:42
    The Future of SEO and AI Education
    Shares his thoughts on the need for SEOs to stay ahead of the curve in adopting new tools and technologies.

Quotes

  • “So often, we get so into the algorithmic side of what we do that we forget a little bit about the fact that we need actual humans to click on these results and then to have a pleasurable experience, to turn into revenue or leads or whatever we're targeting.” - Wil Reynolds

  • “We're entering this world of lack of data. However, I think the first group of people to ever be hit by having someone take away data that was meaningful for us were SEOs” - Wil Reynolds

  • “We don't understand what AI overviews are across the globe, but everybody understands what a billboard is.” - Wil Reynolds

  • “You get the most atypical insights that chat GPT would never come up with by talking to actual freaking humans. That's how you're going to find the nooks and the crannies that aren't easily scaled by just using AI.” - Wil Reynolds

  • “We have less data than we've ever had to make decisions. We're going to have to start to rely on intuition and gut more than we ever have.” - Wil Reynolds

  • Part 1 Brighton SEO Week with Wil Reynolds
About the speaker

Wil Reynolds

Seer Interactive

- Seer Interactive

Wil is VP of Innovation at Seer Interactive

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    Part 1Brighton SEO Week with Wil Reynolds

    Will Reynolds, founder of SEER Interactive, discussed the importance of humanity in SEO and the impact of AI on search data. He highlighted the disappearance of data, such as device type and referral strings, and emphasized the need for SEOs to adapt by focusing on visibility metrics and brand presence. Reynolds shared his experience with de-optimizing content to improve rankings and stressed the importance of intuition and experience in a data-scarce world. He also addressed the ethical considerations in SEO, such as the environmental impact of building unnecessary pages, and the need for companies to align their values with their practices.