Building brand authority for Google’s Search Generative Experience — Farzad Rashidi // Respona
- Part 1New age of AI-centric search — Farzad Rashidi // Respona
- Part 2 Building brand authority for Google’s Search Generative Experience — Farzad Rashidi // Respona
Show Notes
Quotes
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"Everybody can start writing content using AI tools. So, unless you've actually done something with some data, or put together something that nobody else has access to, it's not really worth talking about." - Farzad Rashidi
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"One of the greatest ways to get some publication mentions is to go on as a guest on popular podcasts in your niche." - Farzad Rashidi
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"We spend 80% of our resources on promotion and 20% on creation. If we have no resources, we produce content less frequently, because we don't have the resources to ensure that it's promoted to get the results it deserves." - Farzad Rashidi
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"Ahrefs did a case study on whether going viral helps with your SEO. The answer was no because news sites generally carry very little topical authority as they're writing about anything and everything." - Farzad Rashidi
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"What we've seen move the needle is getting a niche publication in your space. Huckabuy.com mentioning Respona times 100 gives us a ton more authority than a random news publication with more DA and traffic." - Farzad Rashidi
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"I don't think unlinked mentions are worthless. They're going to gain more worth as Google becomes smarter and changes the user experience so they're not entirely-link focused." - Farzad Rashidi
- Part 1New age of AI-centric search — Farzad Rashidi // Respona
- Part 2 Building brand authority for Google’s Search Generative Experience — Farzad Rashidi // Respona
Up Next:
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Part 1New age of AI-centric search — Farzad Rashidi // Respona
Farzad Rashidi, Lead Innovator at Respona, delves into emerging trends in AI-powered search and SEO. As AI reshapes search results, one thing remains consistent, Google's emphasis on credibility and authority. AI may be transforming how search results are presented, but Google's fundamental ranking factors still revolve around trustworthiness and relevance. Today, Farzad discusses the new age of AI-centric search.
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Part 2Building brand authority for Google’s Search Generative Experience — Farzad Rashidi // Respona
Farzad Rashidi, Lead Innovator at Respona, delves into emerging trends in AI-powered search and SEO. While a link from a site like the New York Times is exciting, news sites generally have low topical authority. Instead, securing a mention in a niche industry publication or from a relevant company in your field can have a more significant impact and send a strong authority signal to Google. Today, Farzad discusses how to build brand authority in preparation for Google's Search Generative Experience.
