The power of content syndication — Amanda Milligan // Stacker
- Part 1Building brand authority with content — Amanda Milligan // Stacker
- Part 2 The power of content syndication — Amanda Milligan // Stacker
- Part 3Earning links through newsworthy content — Amanda Milligan // Stacker
Show Notes
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·02:08 - Content syndication within content marketing Content syndication refers to a piece of your content that is being republished elsewhere. It usually occurs with the canonical link pointing back to the original piece. ·03:04 - How stacker approaches content syndication Slacker sends content from their site to publications who republish it. Publications drive engagement and revenue while Slacker benefits from the backlinks, and reaches more people. ·04:02 - Why the canonical tag is critical to content syndication If the canonical tag doesnt point back to the original piece, content is just being duplicated. Authority is gained as a result of being republished by a respected publication. ·05:59 - How content syndication impacts your business Its not very effective to drive links to a website with poor quality content. Content syndication is meant to uplift those efforts and the SEO value comes from the do follow links and canonicals. ·08:17 - Republishing competitor content This is appropriate when another website matches your domain authority, and goes after a similar target audience. You get free content to engage your audience, without all of the work.
Episode Summary
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- Part 1Building brand authority with content — Amanda Milligan // Stacker
- Part 2 The power of content syndication — Amanda Milligan // Stacker
- Part 3Earning links through newsworthy content — Amanda Milligan // Stacker
Up Next:
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Part 1Building brand authority with content — Amanda Milligan // Stacker
Amanda Milligan, Head of Marketing at Stacker, explores maximizing the reach and impact of your content. Often, our approach to link building is just to try to secure as many links as possible in an effort to build credibility and authority. However, link building really boils down to quality over quantity, and getting cited by the right publication is a step in the right direction towards building authority with Google and the public. Today, Amanda discusses building brand authority with content.
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Part 2The power of content syndication — Amanda Milligan // Stacker
Amanda Milligan, Head of Marketing at Stacker, explores maximizing the reach and impact of your content. Content syndication means many things in many different circles, but its power cannot be ignored. In the content marketing world, getting your content republished by reputable publications is a big authority signal to both consumers and Google. Today, Amanda discusses the power of content syndication.
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Part 3Earning links through newsworthy content — Amanda Milligan // Stacker
Amanda Milligan, Head of Marketing at Stacker, explores maximizing the reach and impact of your content. It simply isn’t enough to just create a piece of content, send it off to a journalist, and expect that they’ll republish it. To build authority and actually compel them to republish your content, it needs to be compelling and valuable to the publisher and their audience. Today, Amanda discusses earning links through newsworthy content.
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