The power of content syndication — Amanda Milligan // Stacker

Amanda Milligan, Head of Marketing at Stacker, explores maximizing the reach and impact of your content. Content syndication means many things in many different circles, but its power cannot be ignored. In the content marketing world, getting your content republished by reputable publications is a big authority signal to both consumers and Google. Today, Amanda discusses the power of content syndication.
About the speaker

Amanda Milligan

Stacker

 - Stacker

Amanda is Head of Marketing at Stacker

Show Notes

  • ·02:08 - Content syndication within content marketing Content syndication refers to a piece of your content that is being republished elsewhere. It usually occurs with the canonical link pointing back to the original piece. ·03:04 - How stacker approaches content syndication Slacker sends content from their site to publications who republish it. Publications drive engagement and revenue while Slacker benefits from the backlinks, and reaches more people. ·04:02 - Why the canonical tag is critical to content syndication If the canonical tag doesnt point back to the original piece, content is just being duplicated. Authority is gained as a result of being republished by a respected publication. ·05:59 - How content syndication impacts your business Its not very effective to drive links to a website with poor quality content. Content syndication is meant to uplift those efforts and the SEO value comes from the do follow links and canonicals. ·08:17 - Republishing competitor content This is appropriate when another website matches your domain authority, and goes after a similar target audience. You get free content to engage your audience, without all of the work.

Episode Summary

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About the speaker

Amanda Milligan

Stacker

 - Stacker

Amanda is Head of Marketing at Stacker

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