Powering on-site content optimization
- Part 1Building great in-house search marketing teams
- Part 2 Powering on-site content optimization
Show Notes
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0:00Optimizing on site content for search engines.Compares website structure to journalism, highlighting the importance of leading with the most important information and using header tags to organize content.
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4:36SEO strategies, including keyword usage, link building, and prioritization.Highlights the importance of diverse links with relevant anchor text for SEO.
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11:37SEO strategies for print companies, including content optimization and link building.Emphasizes creating valuable, informative content that resonates with readers.
Quotes
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“If you're making content for your website's visitors in ways that are going to be useful for them, then the search engines are going to realize that and reward you appropriately for your endeavors.” - Roe Pressley
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“Striking a balance of having a keyword-rich title as well as a descriptive title that's meant to be read and understood by humans is a balancing act that I'll probably be balancing for the rest of my career.” - Roe Pressley
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“Your readers aren't going to benefit from you getting a bunch of useless links from link farms and private blog networks. And Google doesn't like to see those either.” - Roe Pressley
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“If you naturally bring up your keywords and variations of the keywords, just as you would in a conversation or in a sales piece, then from what I've noticed, viewers don't mind it, don't really notice it. And the search engines don't seem to mind much either.” - Roe Pressley
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“Context is definitely important. And user intent, as they say, is also very important.” - Roe Pressley
- Part 1Building great in-house search marketing teams
- Part 2 Powering on-site content optimization
Up Next:
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Part 1Building great in-house search marketing teams
Roe Pressley, the expert from DocuCopies.com, discusses the intricacies of building great in-house search marketing teams. He emphasizes the importance of aligning team skills with the specific needs of business marketing strategies to enhance efficiency and effectiveness. Roe shares insights on recruiting the right talent and fostering a culture that supports continuous learning and adaptation in the fast-evolving digital landscape. Today, Roe talks about leveraging team dynamics to maximize search marketing success.
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Part 2Powering on-site content optimization
Roe Pressley, the expert from DocuCopies.com, discusses the intricacies of powering on-site content optimization. He delves into how strategic content placement and optimization can significantly enhance user engagement and website traffic. Roe shares practical tips on leveraging analytics to refine content strategies and improve overall site performance. Today, learn from Roe how to effectively optimize your site's content to meet business objectives.
