Building topical authority from the ground up — George Chasiotis // MINUTTIA

George Chasiotis, Managing Director of MINUTTIA, explores SaaS SEO strategies. New websites have no authority in Google’s eyes. As more SaaS startups enter the marketplace, gaining Google’s topical authority approval will inevitably be a top priority. Today, George talks about building topical authority from the ground up
About the speaker

George Chasiotis

MINUTTIA

 is a little camera shy

George is Managing Director at MINUTTIA

Show Notes

  • 01:38
    Mastering topic authority as a new business
    Create pieces of content related to your main topic. Google needs to associate your website with topics in order to organically rank it.
  • 03:23
    Ranking for the right terms
    Identify the terms that need to be covered to help Google make the association with a topic. Then, try to cover all the potential subtopics your target audience would find relevant.
  • 05:53
    Strategies for topical association
    Use blog posts when the intent is informational and landing pages for transactional intent. Build a solid foundation of keywords closely related to your main topic.
  • 08:05
    Fast
    You can build topical authority faster based on company publicity, link-building, and reputable PR mentions. SEO is not recommended as a go-to market strategy for new category creation.

Quotes

  • "Google is a search engine that works with associations. It needs to associate a website with certain topics to give it organic visibility rankings, organic clicks, etc." -George Chasiotis, Managing Director, MINUTTIA

  • "We have to think in a very logical way and try to cover all the possible topics that a normal person would be curious about learning when it comes to the topic that we are interested in." -George Chasiotis, Managing Director, MINUTTIA

  • "We wont get signups, sales, and leads, unless we build a solid foundation of keywords, tightly related to the main topic, that people are searching for." -George Chasiotis, Managing Director, MINUTTIA

  • "A new website has no authority in the eyes of Google, no organic visibility keywords. So, we have to try to uncover topics that are relevant to the main topic." -George Chasiotis, Managing Director, MINUTTIA

  • "Weve seen topical authority be built in 1 year, when the client actively engaged in other activities, such as linking building, to help in building topical authority faster." -George Chasiotis, Managing Director, MINUTTIA

  • "When it comes to SaaS, it's difficult to create a new category. Chances are that you are essentially building a product in an already existing category." -George Chasiotis, Managing Director, MINUTTIA

  • "If Drifts go-to market strategy was based on organic search for conversational marketing, it wouldn't make sense, because people arent searching for that term." -George Chasiotis, Managing Director, MINUTTIA

  • "We don't recommend SEO as the best channel to go-to market strategy, because the way people search hasn't been developed yet. Consider brand building and community building." -George Chasiotis, Managing Director, MINUTTIA

About the speaker

George Chasiotis

MINUTTIA

 is a little camera shy

George is Managing Director at MINUTTIA

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