Post-covid SEO normalization — Ryan Purtill // Healthline

Quotes

• “People have recognized this COVID reality and now they are bringing back the things that they caredabout before this. Then, there are these new areas that have heightened in search. Weve seen a 30% increase in people having trouble sleeping and a 15% increase in anxiety and depression.” -Ryan

• “We had a great speaker at Healthline talk about, this entire COVID situation is being seen as grief. People are still processing and rethinking how this has affected them over time and there are going to be lasting changes from what people care about in health information perspective.” -Ryan

• “You are still going to get a lot of queries about people staying from homes such as exercise from home and DIY stuff, like how to make your own sanitizer or your own face mask and then there are those that have to do with the new changes in lifestyle.” -Ryan

• “COVID certainly increased the reliance on mobile and there could be lots of reasons for that. It could be that lots of people lost their jobs and their desktop computer was a company computer. But I dont think that there is ever a year thats going to be less mobile traffic.” -Ryan

• “From a query standpoint, certainly mental health is going to continue to be a drive here. I bet well see some spikes again in things like immunity and some of the misinformation that went out around COVID.” -Ryan

• “One of the biggestthings that I see in terms of user behavior for SEO is their research in trying to understand their health and sanitation. I think the idea of disinfecting is something that is going to be long-lasting. Also, the work-from-home trend in how they are goingto take care of themselves from a different environment.” -Ben

• “People are starting to take control of their own health in a new way. A lot of that was forced, as they cant go to the doctor or the dentist or the gym and the resources youre used to are not there anymore.” -Ryan