Making moves in a rapidly growing industry — Adam Arnold // Searchmetrics

Quotes

• “When Im looking for companies, Im typically looking for websites that have a fairly large presence online. Something where there is a lot of data to collect. As Searchmetrics is an advanced platform so we have a lot of advanced features that larger sites are going to be able to take advantage of.” -Adam

• “Secondly, I am typically looking at the make-up of the company itself. Do they have an SEO team, and maybe they only have just one digital marketer and its a larger site so that company is understaffed. Or maybe they have a recent drop in their overall organix search presence or visibility and if I can find something specific and point to it, those are certain things I look at when I am reaching out.” -Adam

• “You mentioned industry volatility and thats what we were kind of talking aboutyesterday. We are seeing volatility in online education and it is becoming much more important. The universities are moving their content online, theres now a lot more content which means there is a lot more competition.” -Ben

• “I do see similar trendsin B2B as well. I think for them, content is really strictly focused to generate leads. At the end of the day, thats what they are trying to do which is get demo requests, and so a lot of the content is put on the Solutions pages.” -Adam

• “It is making sure they understand who their buyer is and what questions are being asked, addressing those questions very specifically so they become the source of knowledge for those prospects and when those prospects are ripe, theyre going to sign up.” -Adam

• “The ability to segment their website by category and understanding how they are performing against their competition is extremely important for e-commerce sites.” -Adam

• “The operators really want to get more into the weeds and get technical-focused. Specifically like, what is the page load time, what is the internal linking structure and what it looked like, which keywords are improving and hurting our website, are there any errors that are popping up so a lot of these in which they can be more efficient with their time.” -Adam

• “At the higher-level they are looking at things at a much broader level. Things like, Okay our overall organic search presence on this in this domain or sub-domain, is this improving over time or decreasing? If it is thelatter, they reach out to the operator.” -Adam

• “After perhaps 3-5 months of pausing since the coronavirus first hit, I have seen an increase for the need of SEO and I would say that it is a little bit more on the services side. I think a lot of these companies are just under staffed and they dont have all the resources they need to get the job done.” -Adam

• “I definitely more people seeking strategic guidance or just help in alleviating bandwidth issues, while at the same time getting access to more ofan enterprise platform that can really give them deep insights into what is going on.” -Adam

• “Really it comes down to the basic blocking and tackling of how big is your website, do you have the resources to be able to manage it, and are you taking a data-driven approach to understanding your content.” -Ben