Unlocking revenue with chatbots — Nick Martin // Direqt
- Part 1Chat Engine Optimization is SEO for advertisers — Nick Martin // Direqt
- Part 2 Unlocking revenue with chatbots — Nick Martin // Direqt
Show Notes
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02:54Direqt's approach to the chatbot world and client supportDireqt sees chatbots as the next interface for engaging with content, brands, and information online. Chatbots offer publishers the opportunity to drive advertising revenue, personalized commerce opportunities, and subscriptions based on user interests and engagement.
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05:16Chatbot success case studiesHollywood.com doubled user time spent on site and content consumption after implementing an AI chatbot. H&M's integration of Kuki, a virtual companion, resulted in high recall rates in ad campaigns, indicating the potential for brands to create their own virtual influencers.
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08:14Chatbots for revenue generation in B2B and eCommerceB2B SaaS websites have long utilized chatbots for product assistance and conversions. In consumer contexts, generative AI and chatbots empower brands to deliver highly personalized experiences to consumers at scale.
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12:43Chatbots and their impact on customer experienceBrands should provide both proactive and user-initiated chatbot experiences, allowing for nuanced queries. Permission-based proactivity allows a customer to opt in for personalized recommendations, automating customer relationships and enabling relevant messaging.
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16:35Emerging trends in AI and chatbotsThe discovery of brands may increasingly occur through chatbot interactions, and the resurgence of voice interfaces is anticipated. As chatbots evolve into conversational agents, brands must establish direct relationships with their audiences for future opportunities.
Quotes
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"We look at the chatbot world as the next interface, the next way people consume content, engage with brands and information online. The monetization of yesterday must adapt to be relevant in that context." - Nick Martin
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"The virtual influencer trend offers brands a chance to create a bespoke mascot that can build a following and engage with users, while aligning with the brands goals and supporting their existing marketing executions." - Nick Martin
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"Over 50% of people that have tried chatbots say that the conversion rate on their site experienced around a 20% increase." - Nick Martin
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"Its becoming increasingly likely that the front door to the internet is through chatbots. The way people discover brands might be through a chatbot they text with." - Nick Martin
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"The way the world is going, content creators will be able to pull commerce into their business like never before because they own the conversation. It's important to establish direct relationships with your audiences today." - Nick Martin
- Part 1Chat Engine Optimization is SEO for advertisers — Nick Martin // Direqt
- Part 2 Unlocking revenue with chatbots — Nick Martin // Direqt
Up Next:
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Part 1Chat Engine Optimization is SEO for advertisers — Nick Martin // Direqt
Nick Martin, Co-Founder of Direqt, delves into chat engine optimization and chatbot revenue. As consumers increasingly engage with content through conversational interfaces, the internet is evolving into a "chat-first" reality. For brands, seizing the potential of chatbots offers an opportunity to expand their audience and boost revenue through one-on-one conversations at scale. Today, Nick discusses chat engine optimization and its evolution in SEO.
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Part 2Unlocking revenue with chatbots — Nick Martin // Direqt
Nick Martin, Co-Founder of Direqt, delves into chat engine optimization and chatbot revenue. As the next frontier in online engagement, chatbots are positioned to redefine how people interact with brands and access information. With AI at the core of internet experiences, there’s a growing demand for monetization strategies that align with this dynamic and consumer-driven landscape. Today, Nick discusses unlocking revenue with chatbots.
