Cleaning up AI-created SEO content — Jeff Coyle // MarketMuse
- Part 1AI for content planning — Jeff Coyle // MarketMuse
- Part 2 Cleaning up AI-created SEO content — Jeff Coyle // MarketMuse
Show Notes
Quotes
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"In the era of limitless content, focus on quality over quantity. Don't publish low-quality or mediocre content; the stakes are high for brand longevity. Expertise and intent still matter." - Jeff Coyle
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"Google will have to take a heavy hand against inauthentic content. So you need to be thinking about whether you can be authentic and authenticatable. Can you justify the value to users of you writing those 30,000 posts?" - Jeff Coyle
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"There's a big difference between understanding expertise and intent and just saying the person who's ranking well for this term does this, so I should too. Copying your competitors and idols donest work at scale." - Jeff Coyle
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"The auditing process is getting harderit's about adding value, differentiation, expertise, and authenticateable information. Thats going to be the audit of the future." - Jeff Coyle
- Part 1AI for content planning — Jeff Coyle // MarketMuse
- Part 2 Cleaning up AI-created SEO content — Jeff Coyle // MarketMuse
Up Next:
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Part 1AI for content planning — Jeff Coyle // MarketMuse
Jeff Coyle, Co-Founder and Chief Strategy Officer at MarketMuse, delves into AI-powered content management for planning, creation, and refinement. In today’s AI-driven content landscape, valuable, high-quality content is paramount for differentiation and longevity. Therefore, content planning must prioritize strategy and the underlying purpose rather than relying on short-term tactics. Today, Jeff discusses AI for content planning
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Part 2Cleaning up AI-created SEO content — Jeff Coyle // MarketMuse
Jeff Coyle, Co-Founder and Chief Strategy Officer at MarketMuse, delves into AI-powered content management for planning, creation, and refinement. With AI enabling the generation of vast amounts of content, Google will have to take measures against inauthentic and low-quality content. Recent updates like the product reviews update and the helpful content update indicate Google is assessing the overall quality of a website and becoming more proactive in identifying and penalizing websites that cannot justify the value of their content. Today, Jeff discusses cleaning up AI-created SEO content.
