Coat-tail Link Building — Deepak Shukla // Pearl Lemon

About the speaker

Deepak Shukla

Same as before

01:45

Understanding coat

Coat-tail link building is about mirroring the strategy of someone that has just reached your next step. It doesnt make sense to try to model someone thats leagues ahead of where you are. Theres just so much more that you will need in experience to be successful.
05:39

Riding someones coat

Look at people who are a few steps ahead of you in your niche niche. Take note of their link building strategies and implement them in your business.
08:01

Identifying whose coat

If youre just starting out, you can pick the most popular guy to mirror. So finding someone whos strategy will work for you will take some investigation.
10:19

Reaching out to the publications

Create a pitch thats aligned with the interests of the publication. Look at someone elses process for inspiration.
13:12

Creating your pitch

Dont make it too transactional. Let them know youre familiar with their work. And demonstrate how a relationship between the two of you can be mutually beneficial.

"Coat-tail link building is copying effectively and copying what you're seeing that's already successful, but in a couple of quite specific ways." - Deepak Shukla, Founder, Pearl Lemon
"Copy and clone the guys that are just ahead of you, because it's much more likely to have success as opposed to a big company" - Deepak Shukla, Founder, Pearl Lemon
"We sometimes get in the habit of always going for the biggest and the best, but that's not actually the smartest..." - Deepak Shukla, Founder, Pearl Lemon
“Look at the appropriate kind of parallels to yourself, and then start trying to identify what they're doing to have got 1 step ahead of you.” - Deepak Shukla, Founder, Pearl Lemon
“If you get 3 guys that are 1 step ahead of you, 20% of all of them is hopefully 2 steps ahead of them.” - Deepak Shukla, Founder, Pearl Lemon
“How can the guy who's made a million, he's done it over a decade, still relate to the guy who's trying to make his first 100 bucks?” - Deepak Shukla, Founder, Pearl Lemon
“In your pitch, you have to demonstrate transactional value from what's in it for the host or the publication, as well as relationship value...” - Deepak Shukla, Founder, Pearl Lemon

About the speaker

Same as before