Scaling a content team to 50 blogs per month — Deepak Shukla // Pearl Lemon

About the speaker

Deepak Shukla

Same as before

01:24

Scaling content production

Before you can even build links, you need enough content to link to. Hire students seeking academic credits to help bulk up your content library.
04:22

Using students versus professionals

Relationships with professional content creators can be transactional. While working with students seeking academic credits costs you nothing. And theyre more open to trying new things.
07:24

Deciding if it worth it to use students instead of professionals

It depends on the type of content that youre looking for. Youll need a professional to write more complex pieces. But for simple blogs like how-to articles, can be given to a student.
11:54

Monitoring the training process

While the students will eventually be training themselves, you still need quality assurance. So assign someone who is qualified to supervise the training and content production process.

"Everybody struggles with the content. And that was a problem we had to solve because it inhibited our ability to build more link and index keywords and everything that follows." - Deepak Shukla, Founder, Pearl Lemon
"There is globally a highly skilled untrained labor workforce who are in the market to produce amazing content with the right direction." - Deepak Shukla, Founder, Pearl Lemon
"With scaling the content team, it pays for every team internally to pay for some simple training so that they hold the IP." - Deepak Shukla, Founder, Pearl Lemon
“The longevity of a relationship that you can build with someone who is in academia versus an expert tends, in my experience, to be longer...” - Deepak Shukla, Founder, Pearl Lemon
“I found amongst the student community, there's a higher desire to try new things with appropriate training.” - Deepak Shukla, Founder, Pearl Lemon
“Typically, they give their best people, the entry level, as well as the expert level content. Whereas, if you've got a diverse content team, you can distribute it out.” - Deepak Shukla, Founder, Pearl Lemon
“The training process will bring out or allow someone who's a natural leader to flourish. And then it's no different from building a team across any organization.” - Deepak Shukla, Founder, Pearl Lemon

About the speaker

Same as before