Content AI ethics & safety

CEO at Originality.ai, Jonathan Gillham, discusses the importance of ethics and safety in content AI. In this episode, Jonathan shares his perspectives on: impact of AI on content originality and SEO practices, challenges in detecting AI-generated content in SEO, the role of AI in enhancing content marketing strategies, and future trends in AI technology for web publishing.
About the speaker

Jonathan Gillham

Originality.ai

 is a little camera shy

Jonathan is CEO at Originality.ai

AI Content in Google Search Results

Show Notes

  • 03:45
    Impact of AI on content originality and SEO practices.
    The discussion focused on how AI technologies are influencing the authenticity of content and the implications for search engine optimization.
  • 07:30
    Challenges in detecting AI generated content in SEO.
    Exploring the difficulties faced by content marketers in identifying content that has been generated by AI tools, affecting content credibility.
  • 12:50
    The role of AI in enhancing content marketing strategies.
    The conversation covered how AI can be utilized to improve the efficiency and effectiveness of content marketing efforts.
  • 16:31
    Future trends in AI technology for web publishing.
    Insights were shared on upcoming advancements in AI that could significantly impact web publishing and content creation.

Quotes

  • “As the efficiency of publishing has gone up drastically with the advent of AI, it's become so easy for somebody to just click publish and push out 1,000 articles. And that introduces a whole range of potential problems that companies need to be on top of.” - Jonathan Gillham

  • “Anytime somebody has a short-term vision, a short-term lens on what they're doing, I think, and not focusing on adding value, I think that that is a bad decision.” - Jonathan Gillham

  • “society is gonna wrestle with how AI content is used in the world, where people are accepting of it, where people aren't accepting of it. No one wants to read a review on baby formula that was AI generated.” - Jonathan Gillham

  • “GPT bot is by far and away the most blocked AI bot.” - Jonathan Gillham

About the speaker

Jonathan Gillham

Originality.ai

 is a little camera shy

Jonathan is CEO at Originality.ai

AI Content in Google Search Results

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