Content Is King, but are all topics created equally? — Damon Burton // SEO National

Damon Burton, Founder of SEO National, delves into various ways to think about optimizing content for search engines. Although content is often considered king, generating content without a clear purpose can harm your website's credibility. With ChatGPT making content creation easier than ever nowadays, the real winners will be the ones who can create content that truly connects with their audience. Today, Damon discusses the concept that "content is king," but are all topics created equally?
About the speaker

Damon Burton

SEO National

- SEO National

Damon is Founder of SEO National

Show Notes

  • 03:05
    Creating content for content's sake vs. aligning your content to serve a purpose
    Creating content that aligns with buyer intent, solves problems, and attracts ideal buyers is more valuable than producing content for the sake of it. By prioritizing purposeful content creation and thorough research, the need for frequent output diminishes.
  • 04:22
    The significance of strategic content planning
    Having a well-defined content plan that takes into account factors like buyer intent and targeted keywords is crucial. Without that content plan, you can end up harming your sites credibility and attracting the wrong audience.
  • 07:53
    Optimizing content and website structure for higher conversions
    Beyond intentional content, consider your website's technical structure. Placing FAQs directly on service or product pages reduces customer steps to purchase, leading to higher conversions, and using schema markup can further enhance content visibility in search results.
  • 11:26
    The surge of AI generated content and its implications for SEO
    Generative AI will inevitably lead to the internet being flooded with more content. While this flood may make content discovery messier, it also presents an opportunity for authentic voices and storytelling to stand out amidst AI-generated content lacking personality.
  • 15:04
    The impact of ChatGPT on Googles search volume
    eCommerce and service-based websites seem less affected since ChatGPT doesn't facilitate product purchases. In contrast, Q&A and content-driven sites are likely to face more substantial impacts.
  • 15:57
    AI content generation and liabilities
    When using ChatGPT for content, it's crucial to consider liabilities as ChatGPT doesn't disclose the source of its responses. This raises concerns about potential guilt by association and the uncertainty surrounding copyright ownership for ChatGPT's content output.

Quotes

  • "If you create content that's aligned with buyer intent, and you front-load your research first, you can write maybe twice a month, with killer content that hits the nail on the head and brings in the right buyer." - Damon Burton

  • "Even though AI makes things easier and more scalable, you still have to integrate the intention behind the content you're putting out there." - Damon Burton

  • "If you think about a major brand like Coca-Cola, they're not around because they're creating content at scale. They're around because they're telling stories that resonate with the audience." -Damon Burton

  • "Currently, we all see content that sucks and is poorly AI written or there's a lack of personality. So, there's a huge opportunity for people to come in with an authentic voice and tell stories." - Damon Burton

  • "When it comes down to a final decision of who owns the copyright on the output of ChatGPT's content, it's probably not you." - Damon Burton

About the speaker

Damon Burton

SEO National

- SEO National

Damon is Founder of SEO National

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