Core Algo Winners & Losers — Tyson Stockton // previsible.io

Tyson Stockton, PreVisible.io Co-Founder and Education Partner, looks at Google's May and June core algorithm update. As technology and devices have improved over the years, we now have more options than ever in terms of viewing videos. Google noticed this increase in the consumption of video content and set out to serve users the best results through their latest core algorithm update. Today, Tyson provides his insights on the May and June core algorithm update.
About the speaker

Tyson Stockton

previsible.io

is a little camera shy

Tyson is Co-Founder and Educational Partner at PreVisible.io

  • Part 1 Core Algo Winners & Losers — Tyson Stockton // previsible.io

Show Notes

  • 02:50
    What we know about the May, June core algorithm update
    To get a full understanding of all the impact, its best to wait three to four weeks. Core updates dont target specific queries or industries, but focus on the general understanding of intent and content.
  • 04:38
    Sites impacted by the core algorithm update
    There was more volatility in the video content space than in the written copy space. Ultimately, the focus should be on what search engines are reaching and seeing vs the contents source.
  • 05:56
    The core algorithm update and video content
    Google noticed that people are engaging with more video content. And now, theyre trying to serve the content that's most interesting or most valuable to the users.
  • 07:55
    What SEOs should be prioritizing post algorithm update
    Consider what subject matter and format will be most relevant to your audience. So, this content doesnt have to be written copy only, but can be images, videos, audio, etc.
  • 09:05
    The evolution of the search results page
    There was an increase in the usage of video carousel elements within the SERP. So, SEOs need to be paying attention to the elements present on the SERP, in addition to ranking.

Quotes

  • "Core updates will always be focused on more general understanding of intent and content, rather than being an update that targets specific industries or queries." -Tyson Stockton, Co-Founder, PreVisible.io

  • "It's always best to allow three to four weeks to have a full understanding of what's going on with a core algorithm update." -Tyson Stockton, Co-Founder, PreVisible.io

  • "Within this core update, one facet that we saw the biggest change from a content perspective would be videos." -Tyson Stockton, Co-Founder, PreVisible.io

  • "Content can be in the form of video, images, and text. We saw more volatility in the video content space versus written copy." -Tyson Stockton, Co-Founder, PreVisible.io

  • "Regardless of whether it is through YouTube or through any of these other sites, as Google's able to understand and represent the content, then they can surface that accordingly." -Tyson Stockton, Co-Founder, PreVisible.io

  • "It's been said for years and years now that SEO content is king. That is still the case, but just think of content in a broader sense than just written copy." -Tyson Stockton, Co-Founder, PreVisible.io

  • "Don't just pay attention to your rankings. Pay attention to what SERP elements are present. That will have a huge impact on your CTR and how much traffic you're driving through working search." -Tyson Stockton, Co-Founder, PreVisible.io

  • Part 1 Core Algo Winners & Losers — Tyson Stockton // previsible.io
About the speaker

Tyson Stockton

previsible.io

is a little camera shy

Tyson is Co-Founder and Educational Partner at PreVisible.io

Up Next:

  • Current Podcast

    Part 1Core Algo Winners & Losers — Tyson Stockton // previsible.io

    Tyson Stockton, PreVisible.io Co-Founder and Education Partner, looks at Google's May and June core algorithm update. As technology and devices have improved over the years, we now have more options than ever in terms of viewing videos. Google noticed this increase in the consumption of video content and set out to serve users the best results through their latest core algorithm update. Today, Tyson provides his insights on the May and June core algorithm update.