Navigating company politics and other SEO traps — Nick Wilsdon // Torque

About the speaker

Nick Wilsdon

Torque

- Torque

Torque provides digital consultancy to enterprise clients, such as Vodafone Group, eBay Inc., Acronis International GmbH and Estée Lauder Companies.

Show Notes

  • ·2:15 : There's the human element as well in driving SEO success ·2:55 The need to have that mixture of technical know-how and soft skills to be able to navigate the people and the teams and the politics you're dealing with to move up in SEO and be a senior enterprise level. ·3:07 : Some of the biggest challenges that SEOs have at enterprise companies are their technical experts. ·4:17 Understanding the value of what you're doing is the first thing that you have to do. ·5:03 Evaluate, prioritize and figure out whats going to have the most impact. ·5:32 The difference between SEOs and consultants ·6:29 : If you haven't released the budget and resources to support the cha el, throughout a large organization, youre not going to have the ability to be able to push SEO properly.

Episode Summary

  • ·Each quote should contain valuable information or data, and be able to stand alone as a Tweet. Not in the number of characters necessarily, but in the overall value that each quote will contain. The quotes together dont need to summarize the entire episode. Only quotes that contain poignant value should be added here. ·“The company politics does make it quite hard to get these things through” - Nick ·“You have to plan to make a plan” - Benjamin
About the speaker

Nick Wilsdon

Torque

- Torque

Torque provides digital consultancy to enterprise clients, such as Vodafone Group, eBay Inc., Acronis International GmbH and Estée Lauder Companies.

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