Using Data Studio & SEO Tools to support campaigns — Nick Wilsdon // Torque

About the speaker

Nick Wilsdon

Torque

- Torque

Torque provides digital consultancy to enterprise clients, such as Vodafone Group, eBay Inc., Acronis International GmbH and Estée Lauder Companies.

Show Notes

  • ·1:44 : The challenge once you have your stack built, all of your data is in one place. It's about analyzing and distributing the information. ·2:03 : How to use the flow of data to effectively manage enterprise clients ·2:19 : Having the correct measurement, and in a way that can be accessed by the right people in the organization is absolutely critical. ·2:30 : Create dashboards that suit different purposes ·3:39 : Accessibility of Data Studio and we don't have to worry about individual license costs. ·4:53 : The pace of i ovation for Google Data studios is faster ·6:36 : The downside of making all your SEO is or becoming proficient in Data Studio is that CTC can get asked to do a lot of dashboarding. ·9:46 : BigQuery is essentially the data warehouse for Google Cloud.

Episode Summary

  • ·Each quote should contain valuable information or data, and be able to stand alone as a Tweet. Not in the number of characters necessarily, but in the overall value that each quote will contain. The quotes together dont need to summarize the entire episode. Only quotes that contain poignant value should be added here. ·“The idea behind lead and lag is that we get too focused on lag metrics.” - Nick
About the speaker

Nick Wilsdon

Torque

- Torque

Torque provides digital consultancy to enterprise clients, such as Vodafone Group, eBay Inc., Acronis International GmbH and Estée Lauder Companies.

Up Next: