Developing a trustworthy & authoritative enterprise website — Glenn Friesen // Cal Poly
- Part 1 Developing a trustworthy & authoritative enterprise website — Glenn Friesen // Cal Poly
- Part 2The enterprise web of a .edu — Glenn Friesen // Cal Poly
Show Notes
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·03:15 - Building trust and authority within large enterprise websites This process involves maintaining fresh and accurate content, adhering to a consistent design system, and authoritative inbound links. Additionally, fostering a cohesive governance structure ensures value created in one area is shared across other areas. ·08:34 - Website reorganization for growth and efficiency To improve a growing website's efficiency, it's important to reorganize its structure by consolidating fragmented subdomains into a unified system. This enhances visibility, link equity, and overall performance, promoting better interco ectivity and user experience. ·13:00 - Content migration best practices for enterprise websites During migrations, content reproduction is advised to avoid carrying old, u ecessary content to the new system. The process should include consolidation and elimination of u ecessary content, with careful attention to preserving link equity and providing redirection for legacy links. ·18:13 - Tips for enhancing trustworthiness and authoritativeness in SEO for enterprise websites Show the human side of your content and consider factors like E-E-A-T while providing author bios to establish credibility. Ultimately, making your content user-friendly and engaging should be the primary goal, with improved search performance as a natural outcome.
Episode Summary
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·"Developing trust and authority in a website involves a mix of design, branding, and inbound links from authoritative sources." - Gle Friesen ·"When you go through a migration, sometimes you carry your u ecessary old baggage. Learning to let go of things and learning to look at things with fresh eyes has been invaluable for us." - Gle Friesen ·"Be human, and show your visitors that you're human. Making things human friendly and usable is the goal, and the performance in search is a byproduct on the road to that goal." - Gle Friesen ·"Large organizations often have issues with stale content. No matter what size the organization, stale content never sleeps." - Gle Friesen ·"Trust means that your audience believes what you have to say, and will follow your direction or advice." - Gle Friesen
- Part 1 Developing a trustworthy & authoritative enterprise website — Glenn Friesen // Cal Poly
- Part 2The enterprise web of a .edu — Glenn Friesen // Cal Poly
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Part 1Developing a trustworthy & authoritative enterprise website — Glenn Friesen // Cal Poly
Glenn Friesen, Lead Information Architect and SEO at Cal Poly, explores trustworthy and authoritative enterprise websites. In the digital age, establishing credibility and authority is crucial for any organization. It not only impacts your online visibility but also influences how users perceive your brand and trust your content. Today, Glenn discusses the process of developing a trustworthy and authoritative enterprise website.
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Part 2The enterprise web of a .edu — Glenn Friesen // Cal Poly
Glenn Friesen, Lead Information Architect and SEO at Cal Poly, explores trustworthy and authoritative enterprise websites. When it comes to the challenges associated with .edu domains, governance is at the top of the list. Due to multiple contributors being involved, defining clear responsibilities is critically important. Today, Glenn discusses the enterprise web of a .edu domain
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