Developing a trustworthy & authoritative enterprise website — Glenn Friesen // Cal Poly
- Part 1 Developing a trustworthy & authoritative enterprise website — Glenn Friesen // Cal Poly
- Part 2The enterprise web of a .edu — Glenn Friesen // Cal Poly
Show Notes
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03:15Building trust and authority within large enterprise websitesThis process involves maintaining fresh and accurate content, adhering to a consistent design system, and authoritative inbound links. Additionally, fostering a cohesive governance structure ensures value created in one area is shared across other areas.
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08:34Website reorganization for growth and efficiencyTo improve a growing website's efficiency, it's important to reorganize its structure by consolidating fragmented subdomains into a unified system. This enhances visibility, link equity, and overall performance, promoting better interconnectivity and user experience.
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13:00Content migration best practices for enterprise websitesDuring migrations, content reproduction is advised to avoid carrying old, unnecessary content to the new system. The process should include consolidation and elimination of unnecessary content, with careful attention to preserving link equity and providing redirection for legacy links.
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18:13Tips for enhancing trustworthiness and authoritativeness in SEO for enterprise websitesShow the human side of your content and consider factors like E-E-A-T while providing author bios to establish credibility. Ultimately, making your content user-friendly and engaging should be the primary goal, with improved search performance as a natural outcome.
Quotes
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"Developing trust and authority in a website involves a mix of design, branding, and inbound links from authoritative sources." - Glenn Friesen
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"When you go through a migration, sometimes you carry your unnecessary old baggage. Learning to let go of things and learning to look at things with fresh eyes has been invaluable for us." - Glenn Friesen
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"Be human, and show your visitors that you're human. Making things human friendly and usable is the goal, and the performance in search is a byproduct on the road to that goal." - Glenn Friesen
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"Large organizations often have issues with stale content. No matter what size the organization, stale content never sleeps." - Glenn Friesen
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"Trust means that your audience believes what you have to say, and will follow your direction or advice." - Glenn Friesen
- Part 1 Developing a trustworthy & authoritative enterprise website — Glenn Friesen // Cal Poly
- Part 2The enterprise web of a .edu — Glenn Friesen // Cal Poly
Up Next:
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Part 1Developing a trustworthy & authoritative enterprise website — Glenn Friesen // Cal Poly
Glenn Friesen, Lead Information Architect and SEO at Cal Poly, explores trustworthy and authoritative enterprise websites. In the digital age, establishing credibility and authority is crucial for any organization. It not only impacts your online visibility but also influences how users perceive your brand and trust your content. Today, Glenn discusses the process of developing a trustworthy and authoritative enterprise website.
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Part 2The enterprise web of a .edu — Glenn Friesen // Cal Poly
Glenn Friesen, Lead Information Architect and SEO at Cal Poly, explores trustworthy and authoritative enterprise websites. When it comes to the challenges associated with .edu domains, governance is at the top of the list. Due to multiple contributors being involved, defining clear responsibilities is critically important. Today, Glenn discusses the enterprise web of a .edu domain
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